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Vinayak Joshi

Radio Jockey | 05 Jul 2011

A listener always hates to listen or see a boring ad spot on any entertainment medium. It is always important to tease good content/ song which is queued in the playlist. The tease factor is the main driver for achieving high listenership for long hours.

RJ Vinayak Joshi describes himself as a ‘pucca’ local Bangalore boy, a born foodie, who also happens to be a computer graduate doing nothing relevant in his field. Busy as a child artiste, RJ Vinayak got most of his schooling in the studio in between playing roles in many films. A part of the Kannada film industry for the past 14 years, RJ Vinayak has played all sorts of characters, including a lead in two films. He is also a two-time State Award winner and has won a National Award in Theatre for Best Director at the ripe age of 19.

In conversation with exchange4media’s Shubhangi Mehta, Joshi shares his mantra for a good radio show, how to keep the listeners glued and the creativity quotient.

Q. What is the level of creativity that is required to present a programme on radio?

It is extremely important to find humour in every aspect of our day to day routine. It does not take a post graduation course to be a creative RJ, but his ability to think and understand a situation like a normal average listener and interpret the social facts honestly is the only key to be a good presenter.

Q. How much effort does an RJ have to put in order to keep the audience glued to a programme, since the main reason for a listener to tune in to radio is to listen to music and not advertisements, etc.?

A listener always hates to listen or see a boring ad spot on any entertainment medium. It is always important to tease good content/ song which is queued in the playlist. The tease factor is the main driver for achieving high listenership for long hours.

Q. What kind of programme has most number of listenership and attracts maximum number of advertisers?

Programmes which are humorous, stress relieving, contests and talent-based programmes are the genres that will engage more listeners and remain glued to a particular show/ station.

Q. How important is your contribution in the scripting of a programme?

The producer designs the show, but a jock is the one who executes it. Scripts help a jock deliver his thoughts. But lack of spontaneity might also sound like reading from the script, so it is up to the RJ to stick to the format and yet be spontaneous.

Q. Which are your favourite radio shows?

I love my colleague Pradeep’s ‘City Maathu’, which is a perfect evening drive show. Prithvi from Radio One is another person who constantly keeps a smile on your face.

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