Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

International: Web Radio listeners willing to pay

International: Web Radio listeners willing to pay

Author | exchange4media News Service | Monday, Jan 01,1900 8:17 AM

International: Web Radio listeners willing to pay

According to a study conducted by Arbitron and Edison Media, Web-radio listeners are willing to pay a small fee for commercial-free, high-quality audio they can't find anywhere else.

Forty percent of all Internet audio listeners said they would pay a subscription fee for this commercial-free content, while 9 million, or 11%, of the 80 million people who have ever listened to Internet audio said they would pay to listen to their favorite online channel.

The results are based on a survey of 2,500 phone interviews with a randomly selected national sample. This is the eighth such study Arbitron and Edison have done.

The potential viability of subscription-based models is increasingly critical in the wake of a proposed royalty rate that could force streamers to pay artists and labels for use of their songs. The Copyright Arbitration Royalty Panel's proposal -- if approved -- could make it difficult for streamers to continue offering Web radio as a free service to consumers.

The study also found a rise in Internet listening. Approximately 40 million Americans, or 17%, use streaming audio or video in a typical month, up from 13% last year. But listeners are more responsive to audio and video ads than banners, with 52% finding banner ads more annoying than streaming audio ads and 53% finding banners more annoying than streaming video ads.

Arbitron is a third-party media measurement and marketing research company. Edison provides market survey research and information to radio and TV station, newspapers, cable networks, record labels, Web companies and other media organizations.

Tags: e4m

Write A Comment