Partners in Media Asia (PIM), a Singapore-based media company, is rolling out a range of media products to build upon the platform launched last year with the India Radio Forum and Awards 2006. The new titles include both print and online, and will be published under the India Radio Bulletin brand.
Anant Rangaswami, former Editor of Impact magazine and a regular contributor to Hindustan Times and Tehelka, has been roped in as Editor for the India Radio Bulletin. Rangaswami has held various positions in advertising and media, including Associate Vice-President of TBWA.
“Anant’s experience and market knowledge makes him the ideal editor for India Radio Bulletin. We are confident of publishing a world-class magazine with his editorial input,” Jonathan Hallett, PIM’s Managing Director said.
The portal, Indiaradiobulletin.com will debut on February 1. The first electronic edition, published in a pdf format, will be distributed in the second week of February. The print edition will follow during the FICCI-Frames in Mumbai in March 2007.
India Radio Bulletin will target professionals in all aspects of radio, including programme and station management, digital/new media, funding and financing, promotion, and advertising and media agencies.
According to Hallett, “India Radio Bulletin will be of immense value to a wide range of executives involved in the radio industry and will give the sector the attention that it deserves.”
He added that the multi-platform approach was consistent with new information and market intelligence trends all over the world. This ensures that the industry’s information needs are effectively served whenever and wherever.
“Radio and India are far from new to us. The successful establishment of the India Radio Forum in association with international promotion and design organisation, Promax/BDA, last year is a testament to our understanding of the market and the paradigms unique to India. This understanding will be demonstrated across the new platform,” Hallett said.