Top Story


Home >> Media - Radio >> Article

Independent News & Media PLC picks up 20 per cent stake in Radio Mantra

Font Size   16
Independent News & Media PLC picks up 20 per cent stake in Radio Mantra

Independent News & Media PLC has picked up 20 per cent stake in Radio Mantra, the FM venture of the Jagran Group. Radio Mantra, which operates under the corporate entity Shri Puran Multimedia Limited, which is a Jagran Group company, hit the airwaves recently with its first station in Hissar. The specifics of the deal could not be ascertained despite repeated attempts.

Confirming the development, Rahul Gupta, Director, Radio Mantra, said, “We have had a fairly long and enjoyable association with INM. The two groups share a very good relationship and a great comfort level working with each other. It gives me great pleasure to formally welcome INM as our partners in the radio business. INM is a great company to work with; the value added by the company is much more than just the influx of capital. We value their inputs, commitment and vision. The collaboration with INM gives a great boost to our radio plans, and we are really excited about the prospective growth ahead of us.”

With the recent liberalisation of foreign ownership legislation in the Indian radio sector, which permits a foreign investor to hold 20 per cent stake in a radio operation, INM PLC and Jagran Group are leveraging upon each other as an opportunity to further strengthen their strategic bond.

With regards to the investment, Gavin O’Reilly, COO, INM PLC, said, “We are extremely pleased to be associated with this new radio venture with the Gupta family. This venture builds on our initial successful investment in the Indian media market with Jagran Prakashan, which continues to grow. Due to the strength of the Indian economy and its prospects over the coming years, we look forward to the growth of the radio business in the years ahead, starting with the launch of Radio Mantra in Hissar. We hope to continue with the launches of seven more stations during March and April.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...