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In SEC A & AB, the reach is 32% through radio: Samujjwal Ghosh

In SEC A & AB, the reach is 32% through radio: Samujjwal Ghosh

Author | Saloni Surti | Tuesday, Sep 03,2013 7:56 AM

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In SEC A & AB, the reach is 32% through radio: Samujjwal Ghosh

Usage of radio is aligned to the concept of city-level advtg, which is the core in real estate. Also, it is a vital supplementary medium for print media, says the Mktg Head of Lodha Group More

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