Top Story

e4m_logo.png

Home >> Media - Radio >> Article

IMRB Radar conducts radio study with a sample of 9,600

25-November-2002
Font Size   16
Share
IMRB Radar conducts radio study with a sample of 9,600

IMRB International has conducted the largest radio listenership and establishment study in India - IMRB Radar. The syndicated study would map the updated radio and FM universe in Mumbai.

It presents an opportunity to assess the status of FM radio owning universe and its consumption vis-à-vis other mediums. Besides, it captures various facets of multimedia consumption with a special emphasis on understanding the radio listenership patterns by day parts, by stations and by audience profile.

In addition to listenership studies, it delves into assessing the station personalities, mapping audiences' lifestyles, day plans as well as a variety of consumption details covering various product categories.

The fieldwork conducted encompasses the entire Mumbai urban agglomeration through a random sampling of 6,000 households and 3,600 individuals.

IMRB would not only provide the presentation of the survey but also provide subscribers access to a planning tool Radar Xpress, which is expected to make the process of media planning much easier.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by