Top Story

e4m_logo.png

Home >> Media - Radio >> Article

IMRB Radar conducts radio study with a sample of 9,600

25-November-2002
Font Size   16
Share
IMRB Radar conducts radio study with a sample of 9,600

IMRB International has conducted the largest radio listenership and establishment study in India - IMRB Radar. The syndicated study would map the updated radio and FM universe in Mumbai.

It presents an opportunity to assess the status of FM radio owning universe and its consumption vis-à-vis other mediums. Besides, it captures various facets of multimedia consumption with a special emphasis on understanding the radio listenership patterns by day parts, by stations and by audience profile.

In addition to listenership studies, it delves into assessing the station personalities, mapping audiences' lifestyles, day plans as well as a variety of consumption details covering various product categories.

The fieldwork conducted encompasses the entire Mumbai urban agglomeration through a random sampling of 6,000 households and 3,600 individuals.

IMRB would not only provide the presentation of the survey but also provide subscribers access to a planning tool Radar Xpress, which is expected to make the process of media planning much easier.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group