Top Story


Home >> Media - Radio >> Article

impact Roundtable on Radio to seek ways to exploit the best out of the medium

Font Size   16
impact Roundtable on Radio to seek ways to exploit the best out of the medium

The stage is set for the closed door impact Roundtable on Radio. The medium has evinced keen interest from clients and media planners alike, with high scope for innovations. With the advent of FM radio, the medium has become more interactive than ever, which the Roundtable will discuss at length. The impact Roundtable on Radio is presented by Radio City.

With the theme of ‘Radio Effectiveness - How to exploit the best out of Radio, the Roundtable would feature case studies and discussions on creatives that highlight the potential of the medium.

Sunil Kumar, MD, Big River Radio, said, “With the kind of people invited for the discussion, it definitely shows that all of them have used radio effectively at some point of time. However, not much effort has been made earlier on how radio can be used effectively, since there was no such forum to discuss the medium. This Roundtable should make a difference.”

At the impact Roundtable on Radio, LV Krishnan, CEO, TAM, will focus on the sensitivities built into listenership of radio, which will be of importance to not only advertisers but broadcasters as well.

impact has put together a panel that includes representation from the various stakeholders of radio – media owners, media agencies, creative agencies, advertisers and research.

The moderator of this closed door panel discussion is Sunil Kumar, Managing Director, Big River Radio, and the panelists include Apurva Purohit, CEO Radio City, R Gowthaman, MD MindShare India, Punitha Arumugam, Group CEO, Madison Media, Jeffrey Crasto, President and Chief Buying Officer, MPG India and South East Asia, Shubha George MD, Mediaedge CIA India, Sanjay Behl, Head - Brand and Marketing, Reliance Communications, Sanjay Tripathy, Head Marketing, HDFC Standard Life Insurance and LV Krishnan CEO, TAM Media Research.

Also read:

impact Roundtable: Tracing the growth from medium wave to FM wave

impact Roundtable on Radio to focus on ‘Radio Effectiveness’


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46