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impact Roundtable on Radio to seek ways to exploit the best out of the medium

impact Roundtable on Radio to seek ways to exploit the best out of the medium

Author | Robin Thomas | Tuesday, Jul 29,2008 8:31 AM

impact Roundtable on Radio to seek ways to exploit the best out of the medium

The stage is set for the closed door impact Roundtable on Radio. The medium has evinced keen interest from clients and media planners alike, with high scope for innovations. With the advent of FM radio, the medium has become more interactive than ever, which the Roundtable will discuss at length. The impact Roundtable on Radio is presented by Radio City.

With the theme of ‘Radio Effectiveness - How to exploit the best out of Radio, the Roundtable would feature case studies and discussions on creatives that highlight the potential of the medium.

Sunil Kumar, MD, Big River Radio, said, “With the kind of people invited for the discussion, it definitely shows that all of them have used radio effectively at some point of time. However, not much effort has been made earlier on how radio can be used effectively, since there was no such forum to discuss the medium. This Roundtable should make a difference.”

At the impact Roundtable on Radio, LV Krishnan, CEO, TAM, will focus on the sensitivities built into listenership of radio, which will be of importance to not only advertisers but broadcasters as well.

impact has put together a panel that includes representation from the various stakeholders of radio – media owners, media agencies, creative agencies, advertisers and research.

The moderator of this closed door panel discussion is Sunil Kumar, Managing Director, Big River Radio, and the panelists include Apurva Purohit, CEO Radio City, R Gowthaman, MD MindShare India, Punitha Arumugam, Group CEO, Madison Media, Jeffrey Crasto, President and Chief Buying Officer, MPG India and South East Asia, Shubha George MD, Mediaedge CIA India, Sanjay Behl, Head - Brand and Marketing, Reliance Communications, Sanjay Tripathy, Head Marketing, HDFC Standard Life Insurance and LV Krishnan CEO, TAM Media Research.

Also read:

impact Roundtable: Tracing the growth from medium wave to FM wave

impact Roundtable on Radio to focus on ‘Radio Effectiveness’

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