Top Story


Home >> Media - Radio >> Article

impact Roundtable on Radio to seek ways to exploit the best out of the medium

Font Size   16
impact Roundtable on Radio to seek ways to exploit the best out of the medium

The stage is set for the closed door impact Roundtable on Radio. The medium has evinced keen interest from clients and media planners alike, with high scope for innovations. With the advent of FM radio, the medium has become more interactive than ever, which the Roundtable will discuss at length. The impact Roundtable on Radio is presented by Radio City.

With the theme of ‘Radio Effectiveness - How to exploit the best out of Radio, the Roundtable would feature case studies and discussions on creatives that highlight the potential of the medium.

Sunil Kumar, MD, Big River Radio, said, “With the kind of people invited for the discussion, it definitely shows that all of them have used radio effectively at some point of time. However, not much effort has been made earlier on how radio can be used effectively, since there was no such forum to discuss the medium. This Roundtable should make a difference.”

At the impact Roundtable on Radio, LV Krishnan, CEO, TAM, will focus on the sensitivities built into listenership of radio, which will be of importance to not only advertisers but broadcasters as well.

impact has put together a panel that includes representation from the various stakeholders of radio – media owners, media agencies, creative agencies, advertisers and research.

The moderator of this closed door panel discussion is Sunil Kumar, Managing Director, Big River Radio, and the panelists include Apurva Purohit, CEO Radio City, R Gowthaman, MD MindShare India, Punitha Arumugam, Group CEO, Madison Media, Jeffrey Crasto, President and Chief Buying Officer, MPG India and South East Asia, Shubha George MD, Mediaedge CIA India, Sanjay Behl, Head - Brand and Marketing, Reliance Communications, Sanjay Tripathy, Head Marketing, HDFC Standard Life Insurance and LV Krishnan CEO, TAM Media Research.

Also read:

impact Roundtable: Tracing the growth from medium wave to FM wave

impact Roundtable on Radio to focus on ‘Radio Effectiveness’


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...