Top Story

e4m_logo.png

Home >> Media - Radio >> Article

impact Roundtable on Radio to focus on ‘Radio Effectiveness’

25-July-2008
Font Size   16
Share
impact Roundtable on Radio to focus on ‘Radio Effectiveness’

Radio as a medium has come on its own over the years, more so with the advent of FM radio. In a bid to better understand the medium, impact, the weekly from the exchange4media Group, is organising a Roundtable on the Indian radio industry. The theme of the Roundtable is ‘Radio Effectiveness - How to exploit the best out of Radio’. The impact Roundtable on Radio is presented by Radio City.

The Roundtable would feature discussions, case studies and creatives that highlight the potential of radio. impact has put together a panel that includes representation from the various stakeholders of radio – media owners, media agencies, creative agencies, advertisers and research.

The moderator of this closed door panel discussion would be Sunil Kumar, Managing Director, Big River Radio, while the panelists include Apurva Purohit, CEO Radio City; R Gowthaman, MD MindShare India; Punitha Arumugam, Group CEO, Madison Media; Jeffrey Crasto, President and Chief Buying Officer, MPG India and South East Asia; Shubha George, MD, Mediaedge:cia India; Bobby Pawar, NCD, Mudra; Sanjay Behl, Head - Brand and Marketing, Reliance Communications; Sanjay Tripathy, Head - Marketing, HDFC Standard Life Insurance; and LV Krishnan, CEO, TAM Media Research.

Radio has seen immense growth in its penetration in the last one year. However, the share of the medium in the overall advertising pie is still a mere 3 per cent. The latest PricewaterhouseCoopers (PWC) report states that by 2011, India’s radio industry is expected to be worth Rs 17 billion, while experts predict that reaching Rs 20 billion is not impossible by 2012.

Year 2000 saw the surge of the radio industry, and India at that time began witnessing a dormant industry readily become active. Phase II of FM expansion was an exciting phase for radio. However, FM stations still have had a hard time convincing advertisers. According to research, radio is expected to touch a growth margin of 5-7 per cent and may even touch a double digit mark in the next three years.

With radio seeing such growth, what remains a mystery is why advertisers are still shying away from investing in radio. The impact Roundtable on Radio is aimed at taking a hard look at this issue. With advertisers and media agencies and even research team, besides of course radio owners participating at the Roundtable, the intention is to discuss in depth how radio can be used as an effective medium and in the process increase radio’s share in the overall advertising pie.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO