Top Story

e4m_logo.png

Home >> Media - Radio >> Article

I&B Ministry to auction 97 FM stations in 48 cities

12-June-2007
Font Size   16
Share
I&B Ministry to auction 97 FM stations in 48 cities

Upbeat on the current trend in FM radio, the Information and Broadcasting Ministry has finally decided to auction the vacant FM radio channels of Phase II of radio licensing. The last date for pre-qualification bids for 97 FM radio stations in 48 cities across India is July 23.

In the second phase of FM radio licensing, 336 FM stations were auctioned at the beginning of 2006. The government of India collected a sum of more than Rs 1,100 crore from private FM radio players as one-time entry fee (OTEF). As per a cap of 15 per cent of the total number of channels, as well as the one channel per city norms, BIG FM from Adlabs and Suryan FM from Sun Network had to return more than 30 channels last year. More than 50 channels were also not sold out largely in the North East in the Phase II auction.

The qualification for bid is exactly same as last year. Interestingly, Dehradun has been added in the new pre-qualification bid published by the government.

Commenting on the development, Rajiv Mishra, Managing Director, Digital Broadcasting Private Ltd, said, “Delhi, Mumbai, Ahmedabad and Bangalore will again see aggressive bidding as five new channels will be coming up in these cities. The current multi-channel operators, particularly of smaller towns, will try to get metros as those cities are major driver for ad sales bookings.”

“However, for smaller towns, the government needs to rethink on the capital expenditure by the channels where they need to pay in advance to BECIL for high-end transmission and other equipments at a very high cost. The capital expenditure needs to be extremely low for smaller towns, and they also need some subsidy and tax holidays on services and imported equipments,” Mishra added.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems