Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

TODAY´S NEWS

HUL, Madison Media, O&M, Radio City win big at Golden Mikes 2015

HUL, Madison Media, O&M, Radio City win big at Golden Mikes 2015

Author | exchange4media News Service | Tuesday, Mar 31,2015 10:28 PM

A+
AA
A-
HUL, Madison Media, O&M, Radio City win big at Golden Mikes 2015

exchange4media’s Golden Mikes 2015 awards were given away at a glittering ceremony held at the ITC Grand Central, Mumbai. The latest edition of the premier awards for the radio sector saw a total of 62 awards being handed out, which included 13 Gold, 19 Silver and 30 Bronze metals, celebrating some of the best radio work of the year 2014.

Some of the Gold winners included ‘Cadbury Celebrations – Le Chalon Khushiyan’; Gujarat Tourism ; Radio City – City First Loyalty Program; Marico – ‘Lice Negative to Life Positive’; ‘Aasha’ – Radio Mantra; “Hud Hud Cyclone Communicator” – Udaya FM (Red FM); Radio ki Pehli Picture (HUL-Clinic Plus) – Mindshare; “Saridon Presents Slappies 2014”- Madison Media Sigma and Mirchi STD Call - Radio Mirchi.

The innovative way the winning entries had used the medium of radio; which does not allow for any visual aids was well-liked by the jury members.

Tourism Board of Gujarat, which had won the Radio Advertiser of the Year award last year found itself in the metal tally once again. However, this time the crown for ‘Best Radio Advertiser’ was usurped by Hindustan Unilever, which won two Gold, one Silver and three Bronze metals. Among the radio stations too, last year’s winner Big FM’s winning spree was ended by Radio City, which won the most points of any radio station.

On the creative side, Ogilvy & Mather was once again the winner of ‘Radio Advertising Agency of the Year’ with 53 points (2G, 3S, 6B), while Madison Media was adjudged ‘Radio Media Agency of the Year’ with 66 points (4G, 4S, 2B).

Below is the complete list of winners

 

Golden Mikes 2015 Award Winners
Category Subcategory Award Client Entry Name Entrant
Effectiveness Best Use of Radio Gold Cadbury Celebrations Le Chalo Khushiyan Madison Media Pinnacle
Effectiveness Best Use of Radio Bronze Hindustan Unilever Ltd HUL’s Sunlight Living Challenge Red FM
Effectiveness Best Use of Radio Silver Marico Ltd Lice Negative to Life Positive Madison Media
Effectiveness Best Use of Radio for a Launch Bronze India's RAWSTAR - STAR PLUS Radio City India's RAWSTAR Music Broadcast Pvt. Ltd.
Effectiveness Best Use of Radio for a Launch Gold Radio City City First Loyalty Program Music Broadcast Pvt. Ltd.
Effectiveness Best Use of Radio for Longterm Effectiveness Gold Gujarat Tourism Gujarat Tourism 'Rann Utsav' Ogilvy & Mather
Effectiveness Best Use of Radio for Longterm Effectiveness Bronze HUL-Ponds Cold Cream Ponds Ki Kahani Neelesh Misra Ki Zubani Mindshare
Effectiveness Best Use of Radio for Longterm Effectiveness Gold Marico Ltd Lice Negative to Life Positive Madison Media
Effectiveness Best Use of Branded Content or Sponsorship on Radio Bronze Clinic plus Clinic plus Reliance Broadcast Network Limited
Effectiveness Best Use of Branded Content or Sponsorship on Radio Bronze HUL - Clinic Plus Radio Ki Pheli Picture Mindshare
Effectiveness Best Use of Branded Content or Sponsorship on Radio Silver UN Women, South East Asia Aasha Radio Mantra
Effectiveness Best First Time Effective Use of Radio Bronze PolicyBazaar.com Ankhein Kholo, Compare Karo PolicyBazaar.com
Creativity
Creativity Best Campaign Bronze Radio City Khud Kishore Kumar Music Broadcast Pvt. Ltd.
Creativity Best Campaign Bronze Wagh Bakri Wagh Bakri Campaign (Theatrical & Garmahat) Scarecrow Communications
Creativity Best Single Commercial-FMCG Bronze All Out All Out Singing Mosquitos Radio Mirchi
Creativity Best Single Commercial- Insurance , Banking & Financial services Bronze Reliance Mutual Funds Guide Scarecrow Communications
Creativity Best Single Commercial- Media & Entertainment (TV Shows/Films) Bronze Radio City Azaadi Scarecrow Communications
Creativity Best Single Commercial- Services Gold Gujarat Tourism Gujarat Tourism Trailers 'Birds of Gujarat' Ogilvy & Mather
Creativity Best Single Commercial- Services Bronze Gujarat Tourism Gujarat Tourism Trailers 'Velavadaar' Ogilvy & Mather
Creativity Best Single Commercial- Services Bronze Gujarat Tourism Gujarat Tourism Trailers 'Wild Ass' Ogilvy & Mather
Creativity Best Single Commercial- Services Bronze Gujarat Tourism Gujarat Tourism Trailers 'Udvada' Ogilvy & Mather
Creativity Best Single Commercial- Automobiles Bronze Honda Amaze Honda Amaze Reliance Broadcast Network Limited
Creativity Best Single Commercial- Real Estate Silver Omkar Realtors & Developers Alta Monte 4 & 5 BHK - DO CHAVANNIYA Law & Kenneth Saatchi & Saatchi
Creativity Best Single Commercial- Retail & Fashion Bronze Reliance Digital Agar 15 August Nahi Hota Thought Blurb
Creativity Best Single Commercial- Public Service Bronze Save the Children Vote for Chotu Radio Mantra 91.9 FM
Creativity Best Single Commercial- Public Service Silver Vogue Empower Vogue Empower 'Roshni' Ogilvy & Mather
Creativity Best Single Commercial- Public Service Silver Vogue Empower Vogue Empower 'Jyoti' Ogilvy & Mather
Creativity Best First Time Creative Bronze Amul Macho Amul Macho 'Testiclemonials' Ogilvy & Mather
Creativity Best First Time Creative Bronze Perfetti Van Melle Sour Marbels Campaign Ogilvy & Mather
Creativity Best First Time Creative Bronze Vogue Empower Vogue Empower 'Prayer' Ogilvy & Mather
Promotion
Promotion Best On Air Promotion for a Client (Single Station) Bronze Asia Development Research Institute (ADRI) No Antivirus for HIV!!! Radio Mantra 91.9 FM
Promotion Best On Air Promotion for a Client (Single Station) Silver HUL - Clinic Plus Radio Ki Pheli Picture Mindshare
Promotion Best On Air Promotion for a Client (Single Station) Bronze Shudh Plus Pan Masala Shudh Gorakhpur Mera Gorakhpur Radio Mantra 91.9 FM
Promotion Best On Air Promotion for a Client (Multiple Station) Bronze Cadbury Celebrations Le Chalo Khushiyan Madison Media Pinnacle
Promotion Best On Air Promotion for a Client (Multiple Station) Gold UN Women, South East Asia Aasha Radio Mantra 91.9 FM
Promotion Best On Ground Promotion by a Single Station for a Client (Single Station) Bronze Nano Pakka Hyderabadi Reliance Broadcast Network Limited
Promotion Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station) Silver Hajmola Hajmola Reliance Broadcast Network Limited
Promotion Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station) Silver Hajmola Hajmola Reliance Broadcast Network Limited
Promotion Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station) Silver Philips India Ltd Showcasing the Philips LED Lighting Potential Carat Media Services
Promotion Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client) Gold Radio City Ganpati Guards Music Broadcast Pvt. Ltd.
Promotion Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client) Silver Red FM Ahmedabad Red Raas Red FM
Promotion Best On Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client) Silver UN Women, South East Asia Aasha Radio Mantra 91.9 FM
Promotion Best on Ground Promotion by a Network of Stations for self (Sponsored by a client) Silver Gandour Tourist Radio City Super Singer Music Broadcast Private Limited
Promotion Best Public Service Initiative by a Radio Station or a Network of Radio Stations Gold   Hud Hud Cyclone Communicator Udaya FM Private Limited (Red FM)
Promotion Best Public Service Initiative by a Radio Station or a Network of Radio Stations Silver Red FM Raunaq Ki Dilli- Dus Lakh Tere Haath Red FM
Promotion Best Public Service Initiative by a Radio Station or a Network of Radio Stations Bronze Red FM Pune Yeh Bhi Maa Hain Red FM
Innovation
Innovation Best Radio Media Innovation Silver Godrej Corporate Radio ka Tweeeeetstar Madison Media
Innovation Best Radio Media Innovation Silver Marico Ltd Lice Negative to Life Positive Madison Media
Innovation Best Radio Media Innovation Bronze Piramal Enterprises- Saridon Saridon Movie Review Piramal Enterprises Limited
Innovation Best Use of Radio in Media Plan Bronze Godrej Corporate Radio ka Tweeeeetstar Madison Media
Innovation Best Use of Radio in Media Plan Gold HUL - Clinic Plus Radio Ki Pheli Picture Mindshare
Innovation Best Use of Radio in Media Plan Silver Marico Ltd Lice Negative to Life Positive Madison Media
Innovation Best Use of Sponsorship Bronze Hajmola Hajmola Reliance Broadcast Network Limited
Innovation Best Use of Sponsorship Bronze Hajmola Hajmola Reliance Broadcast Network Limited
Innovation Best Use of Sponsorship Gold HUL-Ponds cold cream Ponds Ki Kahani Neelesh Misra Ki Zubani Mindshare
Innovation Best Use of Sponsorship Gold Saridon Saridon Presents Slappies 2014 Madison Media Sigma
Innovation Most Unique Programming Concepts /Ideas Silver Digital Radio (Delhi) Broadcasting Limited Baruipur to Brazil Digital Radio (Delhi) Broadcasting Limited
Innovation Most Unique Programming Concepts /Ideas Gold Radio Mirchi Mirchi STD Call Radio Mirchi
Innovation Most Unique Programming Concepts /Ideas Silver Radio City Khud Kishore Kumar Music Broadcast Pvt. Ltd.
Innovation Best First Time Innovation Silver Radio City City First Loyalty Program Music Broadcast Pvt. Ltd.
Innovation Best Digital/Web Streaming by a Radio/ Network Gold Saridon Slappies 2014 - Saridon Digital Madison Media Sigma
Innovation Best Digital/Web Streaming by a Radio/ Network Bronze Vodafone Ente Mobile Ente Click Club FM Cochin
Excellence
Excellence Radio Media Agency of the Year Madison Media      
Excellence Radio Advertising agency of the Year Ogilvy & Mather      
Excellence Radio Advertiser of the Year Hindustan Unilever Limited      

 

Write A Comment