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HT Music, Virgin join hands to serenade Delhiites with some pure English music

HT Music, Virgin join hands to serenade Delhiites with some pure English music

Author | Asit Ranjan Mishra | Friday, Oct 13,2006 8:04 AM

HT Music, Virgin join hands to serenade Delhiites with some pure English music

Delhi will soon have its first niche radio station playing pure English music, courtesy the tie-up between HT Music and Virgin Radio. HT Music, the FM radio division of the Hindustan Times Group which acquired licenses to operate radio stations in the four metros, has started technical transmission of its station in Delhi on 104 FM.

HT Music Head Kirti Vasan confirmed the news but refused to specify the launch date of the station.

However, Virgin Radio in its website has clearly mentioned that it is bringing ‘world class hit music radio’ to India via its partner HT Music. It also says that the first two stations will be kickstarted in Delhi and Mumbai by December this year, while the other two in Bangalore and Kolkata will be launched in 2007.

“Virgin Radio International is now assisting Hindustan Times in making the necessary preparations to operationalise these licenses via providing radio management expertise, with a particular focus on programming. Virgin is looking forward to bringing world class hit music to India. The Delhi and Mumbai stations are expected to launch in late 2006 followed by Bangalore and Kolkata in 2007,” Virgin Radio says in its website.

HT Music got licenses for FM stations in the four metros after paying a hefty fee Rs 75 crore earlier this year through the bidding process for 337 private FM radio stations spread across 91 cities. It was the highest bidder under Phase II, bidding Rs 35 crore for the Mumbai license.

Delhi recently had three new additions in the private FM station space – Mid-Day promoted Radio One, Gautam Radia’s Hit FM and Adlabs Radio promoted Big FM. Besides HT Music, Radio Today from the India Today Group is also planning to launch its station in Delhi by December.

With so many FM stations hitting the airwaves, it’s not only a boon for the Capital’s music lovers, but also a test of their memory powers remembering all those frequencies!

Also see:

FM Phase II expansion: HT Music saved Rs 154 cr in Mumbai due to revenue sharing regime

Tags: e4m

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