Top Story

e4m_logo.png

Home >> Media - Radio >> Article

HT Media print ad revenue up by 1.7% in Q1 FY17

10-August-2016
Font Size   16
HT Media print ad revenue up by 1.7% in Q1 FY17

HT Media Ltd has announced its Qi FY17 results. As per the results the English Print ad revenue declined by 1.3% yoy while the Hindi Print ad growth stood at 6.7% (IDFCe: 7.5%). Overall Print ad revenue grew by 1.7% yoy marginally ahead of our estimate of 1% yoy. Overall weakness in ad revenue was led by softness in education, BFSI and e-commerce sectors.

EBITDA at Rs 643 million (+8.7% yoy) was 8% below estimates on higher than expected employee expenses. The 8.7% yoy EBITDA growth was led by lower losses in internet division (EBIT loss decreased to Rs 132 million from Rs 239 million yoy) as it lowered its marketing spends. EBITDA margin improved by 40bp to 10.5% (IDFCe: 11.4%).

English segment EBITDA in FY16 was largely flat yoy despite newsprint price deflation reflective of the worsening financial status of HT Media’s core English print business.

Radio

 Radio revenue grew by 35.3% yoy as it acquired Chennai radio station which was not there in the base and launched its second frequency in Mumbai & Delhi in the beginning of the quarter. LTL growth was strong at 22% yoy. In Mumbai, the second frequency ad rate has been pegged equal to that of the first frequency while in Delhi the second frequency ad rate is almost 60-65% of the first frequency.

Digital

Digital business revenue grew by 24.7% yoy while EBIT losses decreased yoy to Rs 132 million from Rs 239 million yoy. FY16 EBIT loss stood at Rs 641 million. Management highlighted that losses in shine.com has come down to Rs 80 million versus Rs~200 million yoy. HT Media guided for cutting the losses by half in its digital segment to Rs 300 million in FY17E.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business