Top Story

e4m_logo.png

Home >> Media - Radio >> Article

HT Media Launches Radio Nasha 107.2 FM in Delhi

11-March-2016
Font Size   16
Share
HT Media Launches Radio Nasha 107.2 FM in Delhi

HT Media has launched its second radio station, Radio Nasha 107.2 FM, in Delhi. Radio Nasha is billedn as India’s first cool retro station and will mainly play Bollywood music from the ‘70s, ‘80s and ‘90s. 

The launch of Radio Nasha 107.2 FM in Delhi is the first of the phase III radio launches from HT Media Ltd., which had acquired 10 new frequencies across Delhi, Mumbai, Hyderabad and UP during the Phase III auctions. The test transmission of the station started on February 26, 2016.  With the launch of Radio Nasha 107.2 FM in Delhi, HT Media Ltd. will be the only company in India operating two stations in Delhi.

The existing Fever 104 FM will continue to play contemporary hit Bollywood music. The two differentiated radio stations will offer advertisers a choice of two sets of audiences to meet their needs better.

 Harshad Jain, CEO (Radio and Entertainment) of HT Media said, ‘Currently there is no radio station that does justice to the excitement, romance and attitude of the magical eras of 1970s-1990s. Radio Nasha 107.2 FM will be the first ever radio station packed with passion, fuelled by Bollywood celebrities and driven by RJs with a style that will be young, energetic and classy. Radio Nasha will make retro ‘cool’ and create a station that be the destination station for listeners. We look forward to delight listeners with innovative content and presenters that will be industry first on radio.’

HT Media also operates Fever FM  across five metros of Delhi, Mumbai, Bangalore, Chennai and Kolkata. With the launch of Radio Nasha 107.2 FM, HT Media has initiated its radio expansion drive and will soon operate in 13 cities with 15 stations.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...