Hit FM is on the lookout for a Delhi band that could match the legendary Carlos Santana. The FM station has launched ‘The ultimate Santana challenge’, wherein Delhi’s music bands would compete for a red Paul Reed Smith guitar autographed by Santana. Idea Cellular along with Seagram’s Fuel, Zen Estilo and Sony BMG are partnering in this initiative.
The competition would be held over three weekends of April 12, 19 and the grand finale on April 26. The participating bands would be performing live at a South Delhi venue in front of a jury. In order to be selected for the live performance stage, the bands are required to send in their recording to Hit FM.
Commenting on the initiative, Neetu Puri Mathrani, Programming Head, Hit FM Delhi, said, “Hit FM has always given Delhi and the brands who have partnered a unique blend of programming, offerings like Live Earth, the global warming concert held across seven continents and aired live on the station.”
Atul Chaturvedi, COO, Delhi Circle, Idea Cellular Ltd, said, “It’s a proud moment for us to partner ‘The Ultimate Santana Challenge’ as the presenting sponsor on Hit FM. It is an appreciation of music and music-related talent that we have been associated with in Delhi.”
Bikram Basu, VP-Marketing, Pernod Ricard India, said, “True to its personality, Seagram’s Fuel is happy to be associated with ‘The Ultimate Santana Challenge’. Seagram’s Fuel aims to be in sync with the youth of today and this association only helps re-enforce this bond.”
The other initiatives promoted by Hit FM include the Adidas Impossible Run, Airtel Shalom Peace Concert and the East Wind Music Festival.