Hello FM is gearing up to float its own advertising agency. The yet-to-be named advertising agency would utilize the talents and resources available and specialize in radio commercial production.
Confirming the development, Rajeev Nambiar, CEO, Hello FM, said, “Hello FM is Malar Publication’s first foray outside print medium and this initiative has brought together talents and resources from advertising, public relations, media selling, audio visual production, etc. Hello FM is a congregation of great talents and we would use these talents and create a division which would take care of brand promotion.”
One of the strategies for quantum growth of Hello FM was to expand the horizon and look beyond radio. Hello FM’s advertising agency would partner with some national advertising agency for radio commercial production besides taking care of brand promotion, Nambiar added.
Hello FM’s VP-Sales, Shankar B, said Hello FM has always been doing promotional brand activity. On the day of Hello FM’s launch, the station distributed gold coins to its listeners every minute for a continuous 17 hours. Apart from this, the station has promoted the Whirlpool Fusion refrigerator. The station also organized a Platinum event on radio wherein VBJ Jeweller gave away ornaments as prizes. In another campaign, Hello FM promoted Tender Coconut, packaged tender coconut water marketed by the Kerala government.
"Since the day the station was launched, we have initiated various brand promotional activities. With the success rate being so high, brands have high faith on us. Our on-air and on-ground activities have fetched around 15-20 per cent profit, which I think is a good figure since we are very new in the field," Shankar said.