Hello FM, which will complete one year of its operation in Chennai on October 2, is all set to expand its listener base to Tuticorin, Madurai and Tirunelveli by the first week of October. The frequency across all the three new stations will be the same 106.4 FM, as it is in Chennai.
With round-the-clock programming, Hello FM will entertain and inform audiences with the best of Tamil songs, city events, special interviews and a lot more. As an inaugural offer, the radio station will be lending its expertise in producing product commercials, brand imaging and identities.
Sharing his thoughts on the potential of FM radio in India, Rajeev Nambiar, COO, Hello FM, said, “We are thrilled and proud to launch our radio stations in all the three places. Markets down South are crucial as the penetration and reach of radio is very high and competition is limited, and we are looking forward to engage effectively with our listeners here.”
Ramesh, Executive Vice-President, Hello FM, added, “Radio’s strength is its immense flexibility, adaptability and suitability for a modern and active life. Large and small establishments will get a boost as they will start witnessing the power of radio and the experience of being active in a professionally managed electronic medium. We are completely geared and are eagerly looking forward to entertaining these cities.”
Powered by extensive research and understanding of the market gap, and backed by vibrant talent, Hello FM is very upbeat of emerging as an early leader in private FM space. With an aim to touch maximum listener base in Tamil Nadu, Hello FM is on its way to grab the pulse of the Tamil Nadu populace.