With Valentines’ Day round the corner, all radio channels already have their plans in place for the V-day as well as the days leading to it. With five-star dinners and personal songs on offer, listeners are spoilt for choices.
Radio City is having an interactive reverse auction bidding platform ‘Radio City Bid2Win’ for listeners in Mumbai, Delhi, Jaipur, Lucknow, Bangalore, Chennai, and Hyderabad. Through this special auction, listeners can win special Valentines’ Day hampers for a nominal amount by submitting the lowest unique bid through SMS during the bidding period which began on February 8 and closes on February 12.
Meanwhile, Big FM is hosting a chain of on-air contests and other on-ground events for Valentines’ Day. There will be special back-to-back romantic music from 7 pm till midnight, without any RJ talk or commercial breaks; love tips and shaayaris all day long; and a special episode of the Top 30 romantic songs of all times hosted by the country’s first ‘Indian Idol’ Abhijeet Sawant. The station is also running a contest through which two lucky winners can get a chance to spend the entire evening with RJs Anirudh and Archana. Some RJs will also be visiting old age homes and celebrate the day with the elderly.
Red FM, too, has lined up some on-ground activities as part of its schedule along with the on-air programming. The channel has planned an SMS-based contest wherein listeners can win a date with RJs Malishka and Mantra at Taj Lands End in Mumbai. Other winners will also receive gifts like vouchers and music CDs.
Radio Mirchi has roped in some celebrities to spread the message of love and how to romance for the week. In another initiative, an RJ will follow a couple on their date, which should not be worth more than Rs 50. Listeners can call in and give them suggestions to win prizes. The couple who spends the money in the most romantic manner gets a dinner at a fancy restaurant and a diamond pendant. Also, Dr Love will travel to different locations in Mumbai in the ‘kissing car ‘of the cult film ‘Lage Raho Munnabhai’ and will dish out tips on ‘Paisa kam pyar zyaada’ and gift diamond pendants to 10 lucky couples.
Not to be left behind, Radio One has joined hands with Mentos to conduct its third ‘speed dating’ sessions at some of the fancy nightclubs at Mumbai, Delhi, Bangalore and Chennai on February 8, 13, 11 and 12, respectively. In this event single, interesting and eligible guys and girls get together for a fun evening and interact with each other taking turns for 60 seconds and make up their mind about their partners.
Fever FM will be airing love songs throughout the day on V-Day, while its RJs would also dish out tips on love and romance to listeners. In an interesting on-ground activity, the channel has created ‘Love Gods’ – Pedro and his girlfriend Cynthia – who would travel to different places and personally sing a song for the person to whom a song has been dedicated.
With all these programmes lined up all through the week, Valentines’ Day has now stretched to ‘Valentines’ Week’. And with such an overdose of love, wonder whether staunch singles are seeing red!