Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Golden Mikes'16: Winners Speak

29-April-2016
Font Size   16
Share
Golden Mikes'16: Winners Speak

exchange4media celebrated the 2016 edition of the Golden Mikes awards yesterday in Mumbai. The Golden Mikes awards honour the best in radio advertising.

Madison Media won the Radio Media Agency of the Year, while Scarecrow Communications won Radio Advertising Agency of the Year. The Radio Advertiser of the Year was awarded to OLX.in.

Here are what the big winners had to say:

Manish Bhatt, Founder Director at Scarecrow Communications.

“Scarecrow, in our past, had never won a radio award. So we took this as a challenge. We cultivated this category. I think the results can be seen now, for the past 4 years we have been topping the metals tally. In the medium of radio, you need to imagine a lot. In fact, it is like telling the consumer that you need to imagine and think.”

Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World.

“It is absolutely brilliant. We won the INK Award for print last year and the Prime Time Awards after that. So to win the Agency of the Year for radio is an icing on the cake. Golden Mikes is a great property. It is across the spectrum; whether it is radio stations, advertisers or agencies; there is a fair degree of excitement for it. I think it recognizes a very important medium and for that reason alone it is a great initiative. In Madison we approach every brand in the form of a solution to the challenge facing the brand. We are quite agnostic when it comes to the kind of mediums that will be used to solve the problem. I would not say that we do anything special for radio but it is just the way we work for radio, print, TV, cinema, etc., and this is how the philosophy of the organization goes.”

Gaurav Mehta, CMO of OLX

“I think this is a fabulous achievement. We depend on radio a lot, not only because of the response we get from it but also the geographies that we are interested in where radio emerges as a stronger medium as compared to other mediums. It is good to be recognized for whatever we have done in the past year. I think for any medium to grow, the entire ecosystem has to pitch in and this where a property like Golden Mikes is important because it recognizes the best marketing initiatives and marketing campaigns. At OLX, we put a lot of attention on what the consumer wants. We have localized our marketing in the last few years, which is where radio comes in play. There is a good amount of interactivity which tells us what is working or what is not working. Actually, it is a good two-way mechanism to test our marketing theories too.” 

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions