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Golden Mikes Awards 2011 nominees announced

Golden Mikes Awards 2011 nominees announced

Author | exchange4media News Service | Friday, Dec 16,2011 1:05 PM

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Golden Mikes Awards 2011 nominees announced

Golden Mikes is all set to celebrate the very best of radio advertising on stations across India and acknowledge the contribution of advertising agencies, media agencies, clients, radio stations, production houses and others to the growth of the medium in the country.

Golden Mikes this year has grown bigger and better as a property. About 350 entries have been received across four major categories – Effectiveness, Promotion, Creativity and Innovation.

With just three days to go for the Golden Mikes Awards night, there is tremendous excitement across the media industry. The distinguished Jury Panel for the exchange4media Golden Mikes 2011 Radio Advertising Awards has announced the top shortlisted nominees across these categories.

Commenting on the Golden Mikes property of 2011, Lynn de Souza, Jury Chairperson and Chairperson and CEO of Lintas Media Group, said, “We received many fresh ideas this time and quality of some of the entries was very good. Whether radio stations or media and advertising agencies, there is certainly a significant improvement in the work we have received this year. However, there is scope of improvement for them in many categories. I must mention here that some regional radio stations have delivered excellent work. I congratulate all the winners.”

The complete list of nominees:

Category: Effectiveness

Best Use Of Radio
Change The Game Pepsi - By Mindshare
Audio Video Chat With RJ Yahoo Messenger By Radio City
Parle Wafers Indian Superstition League By Maxus
Angrezi Ki Paathshala Tata Sky By Maxus
BSLI Live Your Passion By Mindshare

Best Use Of Radio For A Launch
Ask Me - Mumbai Launch By Maxus
Change The Game Pepsi By Mindshare
Parle Wafers Indian Superstition League By Maxus
Five Star New Pack Launch By Ogilvy & Mather
Tata Docomo "Rajasthan, Aayo Re" By MYFM

Best Use Of Radio For Long Term Effectiveness
The Iconic: Maruti Suzuki Traffic Beat By Lintas Media Group
Tide Ka Maunka, Safedi Se Har Koi Chaunka By Mediacom
Raj Nagar Exhibition By Creative Thinks Media

Best Use Of Branded Content Or Sponsorship On Radio
Big Bazaar 'Mango For Mango People' By Allied Media
Big Bazaar 'Sabse Sasta Aur Achcha Bowler' By Allied Media
Boundaries For Books By Reliance Life Insurance
Love Story 2010 By Mindshare
Tropicana 100% - Incomplete Show & Subah Ke Shortcuts By Radio City

Category: Creativity

Best Campaign
"Andar Ki Baat Saaf Nazar Aye" By Leo Burnett
Diwali 2010 By Contract Advertising
Mirchi no. 1 as per IRS - Old Man.Thug.Foreigner by Radio Mirchi
Khushboo Gujarat Ki "Kutch" By Ogilvy & Mather
Mirinda "Ad Pe Thapad" By MY FM

Best Single Commercial – Fmcg
Cadbury Kheer By Contract Advertising
Hit- Kill Malaria (Maneka) By Lowe Lintas
Emami Fair & Handsome "Stupid Husband" By My FM
Center Fresh Valentine’s Day - “Watchman” By Ogilvy & Mather
Center Fresh Valentine’s Day - "Old Man" By Ogilvy & Mather

Best Single Commercial - Consumer Durables
Masterji Fevicol Marine By Ogilvy & Mather
"Andar Ki Baat Saaf Nazar Aye" - Bajaj Exhaust Qawwali By Leo Burnett
Electronic Junction "Sadma" MY FM
Bajaj UV Eye - Donation By Leo Burnett
Bajaj UV Eye - Ramayan By Leo Burnett

Best Single Commercial - Insurance Banking & Financial Services
Boundaries For Books By Reliance Life Insurance
Children Plan – Taiyaari HDFC By Leo Burnett
Children Plan – Fees HDFC By Leo Burnett
LIC "Hasna Rona" By MY FM
Reliance Mutual Fund SIP Insure Aisa Bhi Kabhi Hota Hai Offer - 1 & 2 By Metal Communications

Best Single Commercial - It, Telecommunications & Digital Media
“Pregnant “Infomedia Ask Me –By Contract Advertising
"Brainstorm" Vodafone By Ogilvy & Mather
Onida Mobile Phone By Big FM
Beta Infomedia Ask Me By Contract Advertising
Boss Infomedia Ask Me By Contract Advertising

Best Single Commercial - Media & Entertainment
Mirchi Mobile - Birju By Radio Mirchi
Bada Sapna Radio Mirchi
Big Magic Kijiye Na Jingle By Big FM
Dacoit Tata Sky By Ogilvy & Mather Advertising
Mirchi Mobile – Vijay By Radio Mirchi

Best Single Commercial – Automobiles
Zafar -Bhai Hindustan Petroleum Corporation By Leo Burnett
Tribal- Tata Safari By Ogilvy & Mather
Bonjour India By Law & Kenneth
Castrol Edge Business Report By Ogilvy & Mather
Harmony Honda "Voice For Impact" By MY FM

Best Single Commercial - Real Estate
Bakeri "Playful Nature" By MY FM
Ramdev Developers "Accche Sanskar" By MY FM
Ramnath City "Singing Wife" By MY FM
Sikka - Karnam-Greens-Final (Father) By Creative Thinks Media

Best Single Commercial - Retail & Fashion
Denimfest By Contract Advertising
Sunil Shoes "Joota Nahin Marenge" By MY FM

Best Single Commercial - Public Service
All Out “Ohh Chudail" By MY FM
Corruption Ka Sugar By Dhamaal 24 Radio Network Limited
Father – Son Saathi By Leo Burnett
Mother – Daughter Saathi By Leo Burnett
Silent Killer - World AIDS Day By Dhamaal 24 Radio Network Limited

Best Single Commercial – Corporate
Khushboo Gujarat Ki "Gir" Tourism Corporation Of Gujarat By Ogilvy & Mather
Khushboo Gujarat Ki "Kutch" Tourism Corporation Of Gujarat By Ogilvy & Mather
Khushboo Gujarat Ki "Somnath" Tourism Corporation Of Gujarat By Ogilvy & Mather
Smile Please By Big FM
Kyunki Har Ghar Mein Hero Hai" Hero Cycle “By MY FM

Category: Promotions

Best On Air Promotion For A Client (Single Station)
My Nokia Moments –Nokia Maxus
Mumbai's No.1 Network-Loop Mobile By Red FM
Right Of Way Expedition Skoda Yeti By Mediacom
Big Bazaar 'Exchange' Future Group By Allied Media
Language Barrier Idea Cellular By Radio Mirchi

Best On-Air Promotion For A Client (Multiple Stations)
Muthuswamy – Language Barrier Idea Cellular By Red FM
Superweeks -Vodafone By Ogilvy & Mather
Hot Laps With Lewis Vodafone By Ogilvy & Mather
Right Of Way Expedition Skoda Yeti By Radio Mirchi
Future Generali - Insurance Week By Allied Media

Best On-Ground Promotion For A Client (Single Station)
Building Greater Kochi Puravankara Builders By Club Fm 94.3
Crazy4 Cricket K7 Computing By Suryan FM
Hot Mix On-Ground At Lounge 579 By Radio Indigo
"Ganesha" Vodafone By Ogilvy & Mather
Radio City 91.1 FM Presents Virgin Mobiles – Hatke Youth League By Radio City

Best On-Ground Promotion For A Client (Multiple Stations)
Rj Cricket Day Allied Media By Allied Media
Skoda Yeti: Right Of Way Expedition By Mediacom
The Next Big Thing Yahoo By Radio Indigo
‘The Doer Hunt’ Lenovo By Radio City
IPL Vento Virtual Test Drive Volkswagen By Mediacom

Best On-Air Promotion By A Single Radio Station For Self (Sponsored By A Client)
Edatho Valatho- Idea Cellular Club FM
Idea "Bus Kerala" Metro Manorama By Radio Mango
Sandese Aate Hai Aircel By Red FM
House Full Gold Sukh Trade Media By Radio Tadka
Red FM - Ev Hoi Lak Ektu Dustu Ektu Mishti (Durga Puja) By Red FM

Best On-Air Promotion By A Network Of Radio Stations For Self (Sponsored By A Client)
Idea "Bus Kerala" Metro Manorama By Radio Mango
Cox And Kings Gaurav Yatra By Radio Mirchi

Best On-Ground Promotion By A Single Station For Self (Sponsored By A Client)
Purani Jeans Film Festival 2010 Kotak Mahindra Assest Management Company By Radio Mirchi
Love On Air Tata Docomo By Radio Tadka
Free Lunch Fridays By Radio Indigo 91.9 FM
Mirchi Mobile Parab By Radio Mirchi

Best On-Ground Promotion By A Network Of Stations For Self (Sponsored By A Client)
Radio City Gully Premier League Along With Associate Sponsor Max Retail By Radio City
Onkar Chi City Express By Radio City
My Music Marathon 94.3 My FM
Indian Music Awards By Big FM
Big Television Awards By Big FM

Best Public Service Initiative By A Radio Station Or A Network Of Stations For Self
Mohan By Big FM
World AIDS Day Campaign By Radio Mango
Short Song By Big FM
Meri Awaaz Suno Vodafone By Radio Choklate
Koshish Dil Se By My FM

Category: Innovations

Best Radio Media Innovation
Break The Language Barrier Idea Cellular By Mindshare
Kamasutra Wet N Wild JK Ansell Ltd By RK Swamy Media Group
Phone A Friend Idea Cellular By Mindshare
1983 Live By Radio Mango 91.9
Parle Wafers Indian Superstition League By Maxus

Best Use Of Radio In Media Plan
Think Blue Volkswagen By Mediacom
A Love Story With Happy Ending Idea Cellular By Mindshare
Right Of Way Expedition Skoda Yeti By Mediacom
Big Bazaar 'Mahabachat' Future Group By Allied Media
Sabse Saste 5 Din Future Group By Allied Media

Best Use Of Multiple Radio Stations
Just Try Maadi Future Group By Allied Media
Kahanni Muthuswamy, Godbole Aur Goby Mathew Ki Idea Cellular By Mindshare

Best Use Of Sponsorship
Lucozade Energy Test - Lucozade Energy Drink By MY FM
Namma Bengaluru This Week - Namma Bengaluru Foundation By Radio Indigo Big Bazaar –
Family No. 1 Future Group- Big Bazaar By Allied Media
Big Bazaar 'Mango For Mango People' Future Group By Allied Media
Blackberry Playbook By Radio Mirchi

Most Unique Programming Concept/ Ideas
Aktor Calling Aktor By Big FM
World AIDS Day Campaign By Radio Mango
Yaadon Ka Idiot Box By Big FM
1983 Live By Radio Mango
Kahani Ki Kitaab Se By MY FM
 

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