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Golden Mikes 2014: Reliance Broadcast, O&M lead the nominations

Golden Mikes 2014: Reliance Broadcast, O&M lead the nominations

Author | Abhinna Shreshtha | Monday, Jan 27,2014 10:05 AM

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Golden Mikes 2014: Reliance Broadcast, O&M lead the nominations

Continuing with its four-year tradition, Golden Mikes is all set to celebrate the very best of radio advertising and acknowledge the contribution of the whole radio ecosystem, including advertising agencies, media agencies, clients, radio stations and production houses.

This year, the jury had to sift through almost 537 entries across 41 categories. After a day spent in going through each, the final shortlisted nominations have been declared across the four major categories of Effectiveness, Promotion, Creativity and Innovation.

Honours were pretty much evenly shared by the myriad channels and agencies though a few stood out. These include Ogilvy & Mather, who received multiple nominations, especially for their work for Gujarat Tourism and Mentos. Similarily, Thought Blurb’s “100 Years of Bollywood” campaign for IFFI Goa 2013 seemed a favourite with nearly nine nominations across a number of categories.

Among the radio stations, it was surprising and also encouraging to see the number of regional players making it to the final selection. In fact, one jury member even commented that the level of work shown by some of the regional channels was far superior than even national players. Players such as Radio Mango and Red FM Kolkata, to name a few, are examples of the regional channels that have received multiple nominations.

The other major radio channels also had a fair share of representation with Red FM having 12 nominations in all, while Reliance Broadcast (Big FM) garnered 20+ nominations.

The complete list of shortlisted entries for Golden Mikes 2014:

Category: Effectiveness   

Sub-Category: Best Use of Radio  
Asli Azaadi by MBPL
Masoom Pears by Mindshare Fulcrum
Benedryl Big Golden Voice By Reliance Broadcast Network Ltd
Rang Do Yeh Pal by Madison Ultra
India’s Favourite Non-Sporting Game by Mindshare

Sub-Category: Best Use of Radio for a Launch   
100 years of Bollywood by Thought Blurb
Club Mirchi-Party Mix by Radio Mirchi
KDD Harvest se Fever RJ's Ko mila juice ka gift! by Fever 104 FM
Krispy Kreme Donuts launch with Khurafati Nitin Krispy Kreme Doughnuts by Fever 104 FM
Maya Echo by Adwit India

Sub-Category: Best Use of Radio for long term effectiveness   
Big Bazaar by Allied Media
Nokia Lumia Nano tales by Maxus India
Gujarat Tourism Tourism by Ogilvy & Mather
Big Bazaar-Mahabachat by Allied Media
Froen Dessert vs. Ice Cream by Draftfcb+Ulka
Reverse Quiz by Radio Mango 91.9
DC International Book Fest by Radio Mango 91.9 

Sub-Category: Best Use of Branded content or sponsorship on Radio   
“Johnson’s Baby Kare Maa Jaisi Dekhbhal” by OMD
Indias Favourite Non-Sporting Game by Mindshare
Shapath Suraksha Ki..... Devi Ma ab yaha nahi rehti By Radio Mantra
Max IGenius Chhote geniuses ki kahaniyan with Neelesh Misra by Reliance Broadcast Network Ltd
Nokia Lumia Nano tales by Maxus India  

Sub-Category: Best first time effective use of Radio   
Max IGenius Chhote geniuses ki kahaniyan with Neelesh Misra by Reliance Broadcast Network
Visual Radio by Maxus
PA Deo’s “Rumor has it…!” by RK Swamy Media Group
Maa Madurai Potruvom ( Lets Celebrate Madurai ) by Radio Mirchi – Madurai
Symptoms by Adwit India
Tata I Shakti "Dal on Call" Campaign by Madison Media  

Category: Creativity  

Sub-Category: Best Campaign
MAX IPL 6 Jumping Japak by OMD
Being A Mom Is Tough by JWT India
Center Fruit 'Language School' by Ogilvy & Mather
IPL- Ticketing by Ogilvy & Mather
Mirinda In Pagalpanti Out by Radio Mirchi     

Sub-Category: Best Single Commercial - FMCG(C102)   
Mentos 'Kids' by Ogilvy & Mather
Kidnapping by Ogilvy & Mather
Mentos 'Malaria' by Ogilvy & Mather
Mentos 'Old man' by Ogilvy & Mather
Center Fresh Ocean 'Drowning man' by Ogilvy & Mather   

Sub-Category: Best Single Commercial - Pharmaceuticals, Healthcare, Cosmetics & Toileteries(C103)
Meenakshi Speech and Hearing Clinic by 94.3 MY FM
Dhulai by Ogilvy & Mather
Sab Kuch Bahar by JWT India
Sulekha by JWT India
Mowgli by JWT India  

Sub-Category: Best Single Commercial - Consumer durables   
Keede – Office by JWT India
Keede – Wedding by JWT India
Mehidpurwala Furniture by Radio Mirchi
Bhiwadi Polymers by Creative Thinks Media
Husband Wife by Creative Thinks Media  

Sub-Category: Best Single Commercial - IT, Telecommunications & Digital Media
Airtel by Radio Mirchi 98.3 FM, Kolkata
Ground Zero Summit 2013 by Red FM Delhi
Uninor 15th August by Radio Mirchi
Reliance Digital Xpress – Mausam by Thought Blurb
Reliance Digital Xpress by Thought Blurb   

Sub-Category: Best Single Commercial - Media & Entertainment  
Tommy Trash India Tour by Indigo 91.9
Onam Jingle by Radio Mango 91.9
World AIDS Day by Radio Mango 91.9
100 years of Bollywood -Veer Ras by Thought Blurb
100 years of Bollywood – Dishkyon Thought Blurb  

Sub-Category: Best Single Commercial (Services)   
Gujarat Tourism 'Navratri’ by Ogilvy & Mather
Gujarat Tourism 'Handicraft' (English) by Ogilvy & Mather
Gujarat Tourism 'Sidhpur' by Ogilvy & Mather
Gujarat Tourism 'Saputara' by Ogilvy & Mather
Gujarat Tourism 'Kite' by Ogilvy & Mather  

Sub-Category: Best Single Commercial - Automobiles  
Never Die by JWT India

Sub-Category: Best Single Commercial - Real Estate  
Omkar Alta monte by Omkar Realtors & Developers
Binani Cement 'Parental love' by Ogilvy & Mather
Earth Corporate Earth Infrastructure by Creative Thinks Media
Magicbricks.Com by Radio Mirchi 98.3 FM, Delhi
Lakeview offices by Reliance Broadcast Network   

Sub-Category: Best Single Commercial - Retail & Fashion  
GKX Mall Activity by TV Today Network
Body Care Thermal by Reliance Broadcast Network   

Sub-Category: Best Single Commercial - Public Service   
Labour Day by Fever 104 FM
Ambulance by Ogilvy & Mather, India
India Mein 18 (Vote Campaign Promo) by Radio Mirchi
Matrimony Big CBS Love by Reliance Broadcast Network
Left to right by Ogilvy & Mather, India
Consumer Affairs: Government of West Bengal by Radio Mirchi 98.3 FM Kolkata
Anti Tobacco Day by Radio Mango 91.9  

Sub-Category: Best Single Commercial - Corporate   
100 yrs of Bollywood “Dishum Dishum” by Thought Blurb
100 years of Bollywood -Veer Ras by Thought Blurb
Sachin “Madhushala” by Thought Blurb  

Sub-Category: Best first time creative   
Sachin “Madhushala” by Thought Blurb
Rajwada Chowk Promo by Radio Mirchi
Ntro Ground Zero Summit 2013 by Red FM Delhi
Saras Dhoodh Jingle by Reliance Broadcast Network
BSES Power Pandey by Radio Mirchi

Category: Promotion   

Sub-Category: Best On Air Promotion for a Client (Single station)  
Fair & Lovely by Radio Mirchi (ENIL)
To Kashmir With Love by Reliance Broadcast Network
Udhaiyam Dhal Promo – Tamil by Vinisha Vision
BPL 50th Anniversary by Indigo 91.9
DC International Book Fest by Radio Mango 91.9  

Sub-Category: Best On Air Promotion for a Client (Multiple station)   
Befikar Zindagi by Reliance Broadcast Network Ltd
Shapath Suraksha Ki..... Devi Ma Ab Yaha Nahi Rehti by Radio Mantra
Nokia Asha 501 Rangeen FM by Reliance Broadcast Network Ltd
PA Deo’s “Zara Soongh Ke Toh Dekho” by R K Swamy Media Group
Rangeen FM #colorisin by Maxus India  

Sub-Category: Best On ground promotion by a single station for a client (Single Station)   
Bring Your Colour Home - Colour Mumbai by Madison Communication
Vodafone – Love In The Air by Music Broadcast
BIG Green Durga by Reliance Broadcast Network Ltd
Beam Speed by Reliance Broadcast Network Ltd  

Sub-Category: Best On ground promotion by a network of Radio station station for a client (Multiple Station)  
Police-nu Oru Salute by Radio Mango 91.9
Shell Rimula Mehanti Humsafar Ki Kahania by Mediacom
Radio Mango - Idea "Decibel" by Radio Mango 91.9
Mirchi Khel Laakhon Ka Samsung by Radio Mirchi  

Sub-Category: Best On Air Promotion by a Single radio station for self (Sponsored by a client)  
Radio Mango - Pittapilly "Reverse Quiz Pittapilly Agencies
RJ Anuraag Pandey Goes to Ashtavinayak by Fever 104 FM
Yeh Jawani Hai Deewani by TV Today Network
Radio Mango - Geosand "Bus Kerala" by Radio Mango 91.9
Rongali Bihu by Reliance Broadcast Network Ltd   

Sub-Category: Best on Air promotion by a Network radio station for self (Sponsored by a client)
Borderless Radio – 2 by 94.3 MY FM
Radio Mango Kalyan Jewellers "Jackpattu" by Radio Mango 91.9
Shukriya Soldier....... Azaadi Tum Se Hai by Radio Mantra
Mehmaan Nawaazi by 94.3 My FM

Sub-Category:  Best on-ground promotion by a single radio station for self (Sponsored by a client)
Mama Ki Chhutti by 93.5 Red FM Nagpur
India Gate Basmati Rice Presents Red Live Kolkata Ka Kona Kona Bajega Superhits Ke Saath by 93.5 RED FM Kolkata
Police-nu Oru Salute by Radio Mango 91.9
Bengalurean First by 93.5 RED FM Bangalore
Bullet Raja Rides Safe With OYE! 104.8 FM by TV Today Network  

Sub-Category: Best on-ground promotion by a network of stations for self (Sponsored by a client)
Tashanbaaz by 93.5 Red FM
Salaam E Sachin...Iss Baar Sachin Ko Award Nahi Award Ko Sachin Delaienge by Radio Mantra
Radio Mango - Geosand "Bus Kerala" by Radio Mango 91.9
Radio Mango - Yamaha Ray "Nattile Tharam 4" by Radio Mango 91.9
Thappa Season 2 by 93.5 Red FM   

Sub-Category: Best Public Service Initiative by a Radio Station   
Cyclone Phailin Special by 93.5 Red FM Bhubaneswar
Ek boond zindagi- Mumbai by MBPL
Special Mother's day by Reliance Broadcast Network Ltd
Kudiya Di Lohri by Reliance Broadcast Network Ltd
Respect Women by Radio Mango 91.9
Ungli Dance by Radio Mirchi 98.3 FM, Delhi  

Sub-Category: Best First Time Promotion  
BSES Power Pandey by Radio Mirchi
Domex Aktor Calling Akotr by Reliance Broadcast Network Ltd
Pure it ACA by Reliance Broadcast Network Ltd
News Nation by Radio Mirchi
RCFA-Radio City by Ankur Rathi  

Category: Innovation

Sub-Category: Best Radio Media Innovation  
India's First Multi-Lingual Radio Station by Maxus
To Kashmir With Love by Reliance Broadcast Network Ltd
Masoom Pears by Mindshare Fulcrum
Saridon Film Review by Reliance Broadcast Network Ltd
April Fool's Day by Radio Mango 91.9  

Sub-Category: Best Use of Radio in Media Plan
Chennai Express On-ground Promotion by Radio Mirchi – ENIL
Songs for Sisters by Madison Pinnacle
Masoom Pears by Mindshare Fulcrum
How Radio Triggered 1.6 Years of Engagement around an Unspoken Problem by Madison Media Infinity
KBC On Radio by OMD   

Sub-Category: Best Use of Multiple Radio Stations  
Masoom Pears by Mindshare Fulcrum
KBC on Radio by OMD
KBC on Radio by Multi Screen Media
BBM: RJ Se Dosto Ka Fayda & Bollywoodia BBM Pe by 93.5 RED FM Mumbai   
Sub-Category:Best use of Sponsorship
Hear’s to the Happy Throats by OMD
Microsoft ACA by Reliance Broadcast Network
Vodafone Battle of the Bands by Indigo 91.9

Sub-Category: Most Unique Programming Concept/Ideas  
Pothole Utsav by 93.5 Red FM Mumbai
Red Raas by 93.5 RED FM Ahmedabad
Suhana Safar With Annu Kapoor by Reliance Broadcast Network
Shukriya Soldier....... Azaadi Tum Se Hai by Radio Mantra
Gandhi Jayanti by Radio Mirchi
Paakam Paaka Amdavaadi by 94.3 MY FM
Maharashtra Day by Reliance Broadcast Network

Sub-Category: Best First Time Innovation
Mirinda In Pagalpanti Out by Radio Mirchi
Left to right by Ogilvy & Mather, India
April Fool's Day – Nutral by Radio Mango 91.9
Krishna Baal Leela by 94.3 MY FM
World Music Day Radio City Concert by MBPL

Sub-Category: Best Digital/web streaming by a Radio/network  
April Fool's Day – Nutral by Radio Mango 91.9
Radio City Freedom Awards by Music Broadcast Private Limited
Radio City Freedom by Music Broadcast Private Limited
Radio City Christmas by Music Broadcast Private Limited
Indigo Smash Hits by Indigo 91.9

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