Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Go 92.5 to sport a new logo

17-August-2004
Font Size   16
Share
Go 92.5 to sport a new logo

Go 92.5 has brought in a logo, that displays the ‘Go’ in a well-defined and accentuated format and from a horizontal portrayal, it’s been reversed to a circular format. With the launch of College Radio (in which the lead sponsor is Orange) on August 24, the station would start displaying its new logo in the media and advertising circles.

Says Shariq Patel, Station Head, Go 92.5, “As a radio station, we have crossed many milestones. We felt that it was necessary to have a logo, which would reflect the changes that we have gone through, as a radio station. We needed a logo that would stand out in the clutter, and which would give the unmistakable recall of our station. We then got in touch with Alok Nanda Communications, and debated on the various possibilities that we could explore, as far as our logo is concerned. A logo gives a distinct identity to the brand and ideally ought to inspire instant recall. And we thought that it was high time to make a few changes in our logo.”

Vishnu Athreya, Programming Head, Go 92.5, states, “ We felt the need to introduce a logo, which would be more contemporary and vibrant in character. The new logo gives us the liberty, to play around with colours and it makes a statement. While earlier, we had a logo that was static in nature, this one is exciting, bold and brash and is visually appealing. As a station, we have evolved with time. We needed a logo, which would reflect our evolution and the milestones that we have crossed.”

He adds, “The new logo would be displayed, hand-in-hand with the College Radio activity, and it would add to the decibels associated with the event.”

What was the brief allotted to Alok Nanda Communications? He responds, “The brief was clear. We needed a station logo, which was simple, definitive and contemporary. The agency worked out certain solutions, and brainstormed about the kind of value addition, that these would bring in for the brand. This particular logo was the one that we both agreed upon. We took the decision instantaneously.”

Would this step be supplemented by changes in programming or a brand new jingle? Athreya asserts, “Not at present. A change in logo does not represent a change in our station personality or our overall outlook. It’s not a relaunch of sorts.”

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.