Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Future Media geared up to extend to Future Radio

26-December-2007
Font Size   16
Future Media geared up to extend to Future Radio

Future Media has decided to have a more direct presence in the radio medium. Even as no official comments were available at the time of filing the report, it is understood that Future Media is in the process of identifying a model, which would form the premise of Future Radio.

Future Media has floated different models and has invited entities in the radio space like stations, content providers and so on, to bid for the model. The bidding process ends in the first week of January 2008. The outcome might see Future Media getting into a joint content deal or joint selling deal, based on the results of the bidding process.

Sources familiar with the situation even informed that post the bidding a decision would be taken on whether Future Radio would be a co-branded initiative or a completely Future branded deal.

In the present state, Future Media has a few tie-ups in the radio space. For instance, Big FM is its partner in Big Bazaar, while Red FM is its partner in Pantaloons. These are advertising tie-ups. The objective for having a radio channel in malls like Future Group properties like Big Bazaar and Pantaloons or its acquired media spaces, is largely due to the fact that the stations played are exclusive and hence, can claim captive audience in these malls.

Future Media already has a presence of this kind in the television space with Future TV. The company has the option to change the content that is played in its various platforms, depending on the ambience and other similar factors. Sources informed that even in the case of radio, a change in content could be expected depending on the outlet.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video