Top Story


Home >> Media - Radio >> Article

Future Media geared up to extend to Future Radio

Font Size   16
Future Media geared up to extend to Future Radio

Future Media has decided to have a more direct presence in the radio medium. Even as no official comments were available at the time of filing the report, it is understood that Future Media is in the process of identifying a model, which would form the premise of Future Radio.

Future Media has floated different models and has invited entities in the radio space like stations, content providers and so on, to bid for the model. The bidding process ends in the first week of January 2008. The outcome might see Future Media getting into a joint content deal or joint selling deal, based on the results of the bidding process.

Sources familiar with the situation even informed that post the bidding a decision would be taken on whether Future Radio would be a co-branded initiative or a completely Future branded deal.

In the present state, Future Media has a few tie-ups in the radio space. For instance, Big FM is its partner in Big Bazaar, while Red FM is its partner in Pantaloons. These are advertising tie-ups. The objective for having a radio channel in malls like Future Group properties like Big Bazaar and Pantaloons or its acquired media spaces, is largely due to the fact that the stations played are exclusive and hence, can claim captive audience in these malls.

Future Media already has a presence of this kind in the television space with Future TV. The company has the option to change the content that is played in its various platforms, depending on the ambience and other similar factors. Sources informed that even in the case of radio, a change in content could be expected depending on the outlet.


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46