FM Tadka is all set to spread its footprint in Rajasthan by launching in two new cities—Ajmer and Bikaner. At the same time, its existing radio stations in cities like Jaipur, Udaipur, Kota, and Raipur will be re-launched with fresh content including new engaging programs and upbeat song selection to further delight its listeners.
FM Tadka Ajmer will be on a new frequency at 106.4, while FM Tadka Bikaner will be on the same frequency at 95.0. The addition of these two FM stations in the family of Tadka, is aimed at enhancing the market reach and enthral listeners. These new launches are in line with the vision of the Patrika Group to boost the presence of FM Tadka and make it one of the most preferred radio stations in the country. Besides these new launches, FM Tadka will be heard in multiple cities such as Agra, Aligarh, Allahabad, Bareilly, Gorakhpur, Jhansi, Muzaffarpur, Bilaspur, Jalgaon, Solapur, Jammu, and Srinagar.
The new range of programs
Meanwhile, existing stations of FM Tadka are witnessing a range of transformation in content and programs. All stations of Tadka will be airing a newly-crafted morning show—Jhakaas Morning—which is all about positive thoughts, outlook, and energy, giving the city a reason to wake up. Keeping the interests of its female listeners, a new mid-morning show titled Mantastic will talk all about men’s interests and their secrets—something women are keenly interested in.
In the same league, a new afternoon show is being rolled out especially for the youth. The show named Games Bond is based on the thought “Dopahar mein…. jagtey raho”. It’s packed with new games and prizes given out every hour. The show will also air lighter content and observations that will make lazy afternoons more energetic and engaging.
The new evening show called Free Parking is planned as a wacky and witty content show with refreshing music that will provide a reason to lighten up. The other content upload will be Tadka Re-loaded (one hour that rounds up the most interesting links, capsules, PPFs, etc. of the day) and a late evening show called Uncensored to voice topics that are taboo, with the RJ revealing stories to bring the listeners to topics such as virginity, sexual harassment, dealing with break-up, etc.