FM stations sing paeans to ‘dad’ on Father’s Day

FM stations sing paeans to ‘dad’ on Father’s Day

Author | Deepshikha Singh | Saturday, Jun 14,2008 8:53 AM

FM stations sing paeans to ‘dad’ on Father’s Day

After going all emotional for Mother’s Day, FM stations are now geared to pay rich tributes to fathers. Father’s Day, which will be observed all over the world on June 15, came to be celebrated, officially, from 1916 onwards when an American lady Sonora Louise Smart Dodd proposed the idea of a Father’s Day, which was approved by US President Woodrow Wilson in 1916.

My FM is planning to celebrate the day across its 17 stations in seven states. Listeners would get to pay tributes to their fathers and some select listeners would also be treated to surprise lunch / dinner with their best friends.

Harrish M Bhatia, COO, My FM, said, “Radio being a mass media has an important role in social events, and Father’s Day is the right occasion to establish close connect with its listeners. My FM has always deeply associated itself with the listeners’ emotions, and to further that tradition, has decided to pamper fathers on this important day.”

My FM’s Raipur station has lined up a programme called ‘Ek Duje Ke Liye’, which will feature father-kids bonding stories. My FM Chandigarh has planned to run informative capsules on ‘Papa kehte hain’, which include the advise and expectations of fathers and children. My FM Amritsar would have a Father’s Day special on ‘My ka Lal’.

My FM Bhopal would organise a ‘Father & Champ’ gaming competition to help strengthen the bond between fathers and kids. My FM Jaipur would treat some lucky fathers to a surprise lunch or dinner with their best friend. The treat would be from the children, who can take part in the contest and win their fathers the treat.

The Indore and Bilaspur stations of My FM have also planed various activities for fathers and their kids.

Radio City is celebrating Father’s Day with pizzazz, fun interactive on-air contests and quizzes that test the rapport between father-child, inviting listeners and their families in-studios, airing special capsules made especially for Father’s Day.

Radio City Bagalore is celebrating Father’s Day with a ‘My Daddy Superman’ contest. The station had invited children to share messages on why their ‘Daddy’ is the best. Across all shows on Saturday, June 14, the FM station will take listener call-ins and air these messages. The station will select the 10 best responses who will then be invited to the studios of Radio City’s Bangalore for a grand felicitation on Sunday, June 15.

Radio City Ahmedabad has joined hands with Gallops Mall to celebrate Father’s Day. The FM station is conducting a Special Antakshri for father-son / father-daughter teams, which would be hosted by RJs Aseem, Rina, Meghna, and Jaanu at Gallops Mall on Saturday, June 14, 2008.

Fever FM’s Fathers’ Day celebrations include a ‘Papa the Great’ contest. The contest began from June 9, where Fever RJs have been asking Mumbaikars questions from the times when their fathers used to hang out in the college canteen, stuff that they and their friends talked about, jammed about, and argued on. Mumbaikars who can crack these ‘Baap ke zamaane ke’ questions, stand to win ‘Baap ke zamaane ke’ prizes.

On June 15, Fever RJs would celebrate Fathers’ Day by taking the winners and their fathers for a drive in Baap Ke Zamaaney Ki Gaadi (a vintage car), helping revive fond memories of their youth. Fever FM is also giving out DVDs of Dev Anand and Rajesh Khanna movies, CD compilations of hit songs of yesteryears, antique rotary-dial telephones and pocket-watches.

Alok Singh, Station Head-Mumbai, Fever FM, said, “‘Papa the Great’ contest is a unique way to celebrate Father’s Day by taking the winners and their fathers for a drive in a vintage car. It’s an innovative way wherein listeners are getting the reward by merging their presence into revive found memories.”

This Father’s Day, Radio One claims to be the ‘baap’ of radio, by helping their listeners make their fathers lose that devil-daddy streak the fun way. Movie tickets, holiday packages, goodies, etc await the winners to have some mischievous ‘masti’ with a ‘bindaas baapu’.

Tags: e4m

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