Even as the entire country has set about celebrating the 11-day long Ganesh Mahotsav, various media platforms too have joined in the festivities. As in the previous years, FM stations in Mumbai have lined up various on-air and on-ground activities. exchange4media takes a look what to expect during this year’s Ganesh Mahotsav.
Red FM’s RJ Anurag Pandey would visit various Ganesh pandals across Mumbai and share his experiences with the listeners; Big FM has tied up with ‘Lalbaug cha Raja’ (the biggest Ganesh idol in Mumbai); Radio City is adopting an eco-friendly stance through some contests; while Radio Choklate has set up a mobile Ganesh mandap atop a truck that would bring Ganpati closer to his devotees.
RJ Anurag Pandey of Red FM has already begun his visits to various Ganesh Pandals since September 3, the first day of the festival. The RJ is also taking part in the various rituals at the pandals and sharing his experiences with the listeners from the spot. He is also conducting will a contest, ‘Red FM Pandalon Ka Raja’.
Speaking on the initiative, Anuj Singh, National Marketing Head and Station Head (Mumbai), Red FM, said, “Ganesh Utsav is celebrated with great pomp and splendour across the city. Keeping in mind Mumbai’s enthusiasm for the festival, Red FM’s Pandit Pandey will join Mumbaikars in worshiping Lord Ganesha through his Aarti yatra across pandals in the city and bring alive the same experience through the Ganesh Diaries. Not just that, with our association with mypopkorn.com, listeners can also catch all the action online.”
Big FM is running on-air contests asking their listeners to nominate their ‘society pandals’ for the ‘Big Bappa Morya’ contest. The station has roped in personalities from various fields to shortlist the top three pandals of Mumbai. The best pandal would be judged on various parameters like décor, whether it is eco-friendly or not, the idol of Lord Ganesha, etc. The winner will walk away with the ‘Big Bappa Morya’ trophy. The station is also urging its listeners to adopt an eco-friendly Ganesh Chaturti this year.
Radio City, too, has urged its listeners to bring home eco-friendly Ganesha idols. The Fm station is celebrating the festival with the ‘Bol Pandal Bol’ contest, wherein the most environmentally friendly Ganpati would be adjudged the winner. Radio City RJs are visiting and showcasing Ganesh pandals across Mumbai to identify the most eco-friendly ones, which would be judged by a host of celebrity judges. The listener who predicts which of the selected pandals will be adjudged the winner will also get win prizes.
Radio Choklate’s mobile Ganesh mandap is visiting various pandals throughout the city. The mandap is accompanied by Radio Choklate RJs decked up in traditional clothes and giving live performances of devotional songs dedicated to the Elephant God.
Even as FM stations are heavily involving themselves in Mumbai’s biggest festival, many are using this opportunity to encourage their listeners to go the eco-friendly way.