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FM stations celebrate the spirit of Children’s Day

15-November-2008
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FM stations celebrate the spirit of Children’s Day

Even as the entire country got together to celebrate Children’s Day on November 14, FM stations across the country, too, came up with special shows and initiatives for the little ones. Several FM stations roped in children as RJs for the day, visited orphanages and introduced innovative on-air and on-ground activities.

Big FM’s Gujarat stations – Vadodara, Surat and Rajkot – visited schools and orphanages. As part the on-air offering, the Gujarat stations ran a programme called ‘Bol Bacche Bol’, where children joined the stations’ RJs at the studios and took calls from the listeners.

Nirupam Sonu, National Programming Head, Big FM, said, “At Big FM, we try and impact the lives of our listeners in innovative yet entertaining ways. We intended to gift our listeners some special moments bringing smiles on their faces.”

A variety of activities were set across Radio City stations in the country. Special promos and contests were organised, and children got to co-host shows along with the RJs. Radio City Mumbai invited child actors of Colors’ ‘Balika Vadhu’ – Avika Gor (aka Anandi) and Avinash Mukherjee (aka Jagdish). The two interacted with listeners who called in with their questions for the two across Mumbai.

Radio One saw selected kids assuming the role of ‘junior RJs’ from 6 am to 9 pm and hosting the entire day’s programmes on the station. These junior RJs replaced all the original RJs on the shows of the station such as the drive time show ‘Chill Fataafat’, mid-morning show ‘Matinee Fataafat’, college show ‘Campus Fataafat’, and even ‘Ghanta Singh’.

Vehrnon Ibrahim, National Director Programming, Radio One, said, “This is our way of appreciating the generation of our young urban audiences, who are incredibly talented and great fun.”

Raj Gopal Iyer, Station Head - West, Radio One, noted, “Exciting initiatives like this add to the fun quotient of our station, which is imperative for engaging listeners. It specifically addressed a segment of the audience – youngsters, who are loyal radio listeners.”

Fever FM commemorated the occasion with underprivileged children from the NGO, Salaam Balak Trust, in Delhi. The FM station organised an in-house screening of the movie ‘Roadside Romeo’, along with games, contests and station visit for all the kids invited by the station.

Puja Sharma, Head - HR, Fever FM, said, “We are happy to be able to provide entertainment for children and celebrate the spirit of Children’s Day with them, and at the same time showcasing the world of radio.”

My FM, too, had planned a special initiative for children on its show ‘My Ka Laal’, especially dedicated to children. ‘My Ka Laal’ sees kids go on air as RJs for the hour-long show on Sundays.

Commenting on the initiative, Harrish M Bhatia, COO, My FM, said, “We wanted this Children’s Day to be entirely about children, so we planned out this activity to celebrate the love and spirit of these kids.”

Radio Choklate ran on-air contests and some on-ground activities such as ‘Bachchon ki toli’, where seven junior RJs of the Chota Choklate slot visited an SOS village in Bhubaneswar, Sneha Ashram, KhandagiriI, Sewa Ghar, Khurda and Daya Ashram in Cuttack, for live on-air interaction with the children present there.

Lingaraj Lenka, Station Head, Radio Choklate, said, “Children’s Day, holds a special place in our hearts, thus special programmes were accordingly designed at our station.”

Tomato FM had a Children’s Day special called ‘Baccha Party’, which had several fun and games activities. The station’s RJ visited schools and took bytes from the ‘brilliant’ children and aired them on the station. The station also aired songs based on kids throughout the day.

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