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FM stations celebrate fools day

FM stations celebrate fools day

Author | exchange4media News Service | Friday, Apr 02,2004 7:03 AM

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FM stations celebrate fools day

It all happened within minutes, without any planning, and with a wonderful outcome. Go 92.5 FM and Win 94.6 tried taking good-natured pot-shots at each other during the morning show, thus changing the way FM programming is treated, and perhaps setting a refreshingly new precedence for the days to come.

Go 92.5 FM’s breakfast show hosts, Tarana and Jaggu kicked it off by telling their listeners that ‘Jaggu’ was doing the rounds of all the radio stations: Radio Mirchi, City, Red and Win 94.6 with a cake of solidarity to promote peace and brotherhood among all radio stations. They also claimed that upon reaching Win 94.6, Jaggu was shoo-ed away by Malishka. On hearing this, Win 94.6 quickly put a fake Jaggu on-air to talk about how the excellent hospitality at Win 94.6, and to say that Win 94.6 itself was a fantastic radio station.

Now Win 94.6, as part of its Fools’ Day plan, had changed the radio jockeys, but retained their names – so it was Divya who was doing Malishka’s show. Go 92.5 FM heard all of this as well as Jaggu eating his cake at the Win 94.6 studio and pulled his leg on-air about how the Malishka that he thought was really “Hot,” was not Malishka at all.

RED FM on April Fool’s Day had different way of playing pranks with Delhites. In ‘Good Morning Dilli’, RJs Vijay and Safia informed the city at large that at 9:35 AM on April 1, 2004 Mars, the Moon and Earth would be in a never-before planetary alignment because of which the gravitational pull on Earth will drop by 40% for around 25 seconds. People who attempt to jump in the specific time-window will be able to jump much higher than they could previously. People were warned that this could only be experienced on the road/ground.

This prank saw the city jumping and calling in to RED FM studios to confirm correct timing of planetary alignment when they ought to jump, whether they could set records of highest jump, so on and so forth. The station also packed the day with innovative programming and contests.

Yet another prank, which caught many Delhiites by surprise, was a ‘un-reality’ show – ‘Sweety Bansal ki Shaadi kisse!!’ An extremely Rich industrialists’ daughter – Sweety Bansal decided to take RED FM’s help to find the man of her dreams who would value her for herself and not for her father’s money. RED FM helped her by taking potential suitors as callers as well RED FM’s outdoor reporters asking prospects what they would do to marry “Sweety” …

Go 92.5 FM’s Programming Head Vishnu Athreya commented, “We originally thought of sending Jaggu dressed as a ‘dove’ to all the radio stations promoting peace and brotherhood. But then because of his aching back, we restricted it to a joke. We did approach other radio stations to indulge this, but apart from Win 94.6 no one else found it funny. Malishka reacted immediately and that is the beauty of Radio. We have noticed in the past that Win 94.6 has had the same kind of sensibilities as us when it comes to such ideas. At some point we should stop taking ourselves seriously and have fun with the listeners, because it’s all about entertaining them.”

Sarina D’mello, Programming Manager, Win 94.6, said, “This morning was Radio at its best. Both stations had that ‘guy next door’ feel for their listeners, but also had that wicked streak. So, when Go began their potshots at us, we started salivating with the various options of getting back. It turned out great, and the public loved it. That’s really the way it should be, the stations have always been friends and I see no reason why it shouldn’t reflect in programming. Great radio stations are foot loose and fancy free, just like us.”

Commenting on RED FM’s April Fool’s Day initiative, Nishchint Chawla, COO, RED FM said, “RED FM had asli masti with its fans by doing things which were everything but asli.”

Vishnu Athreya added, “Who knows next April Fool’s day, Malishka might be doing Tarana’s Show and Jaggu Divya’s.”

Tags: e4m

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