Top Story


Home >> Media - Radio >> Article

FM radio: regional media players eye second phase of privatisation

Font Size   16
FM radio: regional media players eye second phase of privatisation

Regional media players, mainly those in print media, are planning to make a foray into radio in the second phase of privatisation. Companies from Punjab, Jammu & Kashmir, Rajasthan, Kerala, Assam, Karnataka and Chennai are among those to have expressed interest in FM radio-II. According to industry sources, more than 50 regional print media companies have already made enquiries.

The names doing the rounds include The Sentinel, Dainik Jagran and Rajasthan Patrika, said sources. Interestingly, some automobile companies have also made preliminary enquiries to bid for FM-II. Most phase I players, including Bennett Coleman, Living Media and Sun, are also likely to bid for the next round of FM radio, they indicated. Hindustan Times, which entered into a pact with UK’s Virgin Radio recently, may bid for the second phase. But, as a media expert pointed out, these are early days yet. “The government policy on FM-II will determine who’ll bid and who won’t,” he added. FDI policy, revenue-sharing, and content (whether news is allowed or not) will be some of the key factors that will influence players.

The second round of FM radio would cover over 100 cities and span around 400 frequencies. Currently, 22 private FM stations are operational under phase I. While phase I marked the entry of big players into private FM, phase II would see bidding by smaller entities too.

According to information and broadcasting minister S Jaipal Reddy, the second phase will introduce a radio revolution in the country. Experts agree that radio could be a big regional happening in India, if implemented right. The cost of setting up a radio station could range between Rs 50 lakh and Rs 10 crore.

Even as the government is yet to formulate a policy, Broadcast Engineering Consultants India Ltd (Becil), a PSU, is eyeing big business from FM-II. Becil, which provides complete technical solutions, is targeting business worth at least Rs 100 crore from the setting up of facilites for FM-II players, according to Becil CMD K R P Verma.

Meanwhile, indications are that the government would focus on formulating the FM-II policy first, keeping the issue of appointing a merchant banker on the backburner.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business