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FM Radio should be allowed to telecast news and current affairs: Prasar Bharati CEO

FM Radio should be allowed to telecast news and current affairs: Prasar Bharati CEO

Author | Asit Ranjan Mishra | Friday, Jan 27,2006 7:46 AM

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FM Radio should be allowed to telecast news and current affairs: Prasar Bharati CEO

Private FM Radio stations and Community Radio received support from an unlikely quarter for their demand to allow telecast of news and current affairs – K S Sharma, CEO, Prasar Bharati.

Speaking on the occasion of a book release function, Sharma said, “When foreign broadcasters are allowed to telecast their news channels in India, disallowing news content on FM Radio stations is illogical. The reach of radio news is much wider than television news. If we can see news on so many news channels, then why can’t we hear it?”

Sharma further said, “Community Radios should be allowed to have some news content, which is essential for their success. It will help them catch the attention of listeners and in empowering the local audience.”

Later, speaking to exchange4media, Sharma said that he was confident that Doordarshan would telecast the upcoming ODI series between India and Pakistan. Ten Sports, who owns the telecast rights for the ongoing series, has filed a case in the Bombay High Court against the new downlinking policy of the government for mandatory sharing of sports content with the national broadcaster.

Unveiling the book titled ‘Making News’, P K Tripathi, Joint Secretary, Ministry of I&B, said, “Indian media is uniquely poised for big growth. The media industry is growing at 18-20 per cent, whereas the Indian economy is growing only at 7-8 per cent.”

The book, edited by Uday Sahay, DDG, AIR, is a compilation of articles by several eminent media professionals in the country like Rajdeep Sardesai (CNN-IBN), Vir Sanghvi (HT), Raghu Rai (photo journalist), Mrinal Pande (Hindustan), Suhel Seth (Equus Redcell), etc.

Tags: e4m

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