Five FM radio stations were launched in the week just gone by. While Sun TV’s S FM started its stations in Indore and Kozhikode, Big FM was launched in Jamshedpur. Radio Mirchi and Radio Mango also went on air last week in Vijayawada and Thrissur, respectively.
Sun TV network’s FM station S FM was launched through its subsidiary, South Asia FM Kal Radio. The FM radio player will roll out 29 more stations to take the total number of its stations to 45 across India.
Adlabs-owned Big FM commenced its operations in Jamshedpur last week. With this new addition, Big FM now has 40 FM stations operational across India, with five more stations slated for launch, which would complete its limit of 45 stations.
Radio Mirchi launched its 29th station in Vijayawada. The FM player will roll out three more radio stations by the end of 2007 to take the total number of its FM stations across India to 32.
Radio Mango began their operations in Kerala’s cultural capital, Thrissur. In line with the mass appeal of the channel’s programming, its street-centric, humorous promotional events featuring impersonations of an iconic yesteryears movie hero caught the imagination of the entire city. These week-long promos were the culmination of the RJ Freq Out contests that were taking place in the campuses of the city.