Top Story


Home >> Media - Radio >> Article

FM Phase III: Jaipur overtakes Hyderabad with Rs 19 crore bid

Font Size   16
FM Phase III: Jaipur overtakes Hyderabad with Rs 19 crore bid

The first stage of the Phase III auctions seem to be winding down after 9 days of rigorous activity. Delhi just has a single bid of Rs 138 crore at the end of Day 9. Ahmedabad, Bhubaneshwar and Bangalore saw no new bids on Day 9. Mumbai has two active bids of just over Rs 91 crore for its two frequencies at the end of Day 9.

The north-east region was quiet with Guwahati not seeing any new bids for its single frequency, the provisional winning price for the city now stands at just over Rs 1.63 crore. Lucknow saw two bids for its 3 frequencies with the provisional winning bid at just over Rs 14 crore (approx). Pune also saw two bids with the highest being Rs 33.77 crore. Nagpur and Kolhapur both have one bid each of around Rs 7 crore. Nasik has two bids for its 2 frequencies for around Rs 2 crore.

Jodhpur did not see any new bids yesterday while Jaipur is still in demand with 3 bids for its single frequency and the provisional winning price at Rs 19 crore now (approx). Udaipur saw no new bids, as has been the case for the past few days. Kanpur now has 2 bids for its 3 frequencies of around Rs 8 crore. Patna has one active bid of Rs 17.89 crore.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...