Top Story

e4m_logo.png

Home >> Media - Radio >> Article

FM channels do a Santa; It’s ‘Merry Christmas and Teri Bhi Christmas’ time

24-December-2005
Font Size   16
FM channels do a Santa; It’s ‘Merry Christmas and Teri Bhi Christmas’ time

You have better chances of winning a Christmas gift this time with all FM radio stations turning Santas. All you have to do is listen as much music as you can and call up your favourite RJs. And if you have Santa’s blessings, then don’t be surprised if you get to meet him on the street offering you a Christmas gift.

For Radio Mirchi, celebrations start one day before Christmas on December 24. The radio station is out to ensure that Delhi gets loads of gifts and exciting times on both December 24 and 25 throughout the day, both on air and in the vicinity of their neighbourhoods.

The activities make an encouraging enough beginning with ‘Santa ki Zuraab’. Starting with ‘Hello Delhi’ at 7 am on December 24, Radio Mirchi’s Santa Claus will move around the city in the Mirchi vehicle with huge red socks filled with gifts for Delhiites.

That’s not all, Santa will also make Delhi sing, dance and do crazy things to win gifts. In case one doesn’t want to skirt the crazy tasks, all he or she has to do is listen to the ‘jingle bells’, count the number of chimes, and win a bouquet of prizes. “This is how we celebrate the festivities Mirchi Ishtyle – Meri Christmas, Teri Bhi Christmas!” the channel harps.

Radio City plans to go a step further in Bangalore through its ‘Gift a Wish’ initiative. Listeners will be invited to call in RJs of Radio City and request for a wish, which they want to be granted. The RJs in turn will help and facilitate the fulfilment of these long lasting wishes that their listeners have for their loved ones.

“Radio City has tried to recreate the festive spirit and widen the smiles of all its listeners through its various initiatives for Christmas and New Year. The idea is to keep things simple, fresh, and entertain and add value,” informed Apurva Purohit, CEO, Radio City.

Mumbai, too, will see some new innovations around this festive season. Actor Boman Irani will turn Santa Claus on Radio City and interact with children in the studio on December 25 between 4.30 pm and 5.30 pm.

Radio Mirchi, Mumbai has roped in four New Gen singers – Himesh Reshamiya, Kailash Kher, Raageshwari and Babul Supriyo – who will be live on different shows throughout the day and take requests from listeners.

Not to be left behind, Red FM seems to be spinning a new management theory – ‘Forget listeners, it’s clients first’! Red FM’s Santa Singh Claus has been calling on ad agencies and clients and giving away wine and Christmas cakes. Santa will be accompanied by his pretty elves dancing all the way to the Jingle Bells Bhangra Remix. And what’s more, the entire activity can be heard live on Red FM.

Said Abraham Thomas, COO, Red FM, “It’s the perfect way to end a great year for Red FM. This year, we have been the fastest growing radio station, both in terms of listeners and advertisers. The ‘Bajaate Raho’ attitude is a big hit with our listeners, and this attitude distinguishes us from the crowd.”

GO 92.5 FM will also add fizz to the festivity with celebrity wishes, RJ resolutions and Xmas gifts throughout the day. And just in case you are not that lucky this time, then wait for another year or so, the government is planning 338 more Santas (read FM radio channels) for you!

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign