Top Story


Home >> Media - Radio >> Article

Five FM radio stations begin operations during the week

Font Size   16
Five FM radio stations begin operations during the week

Last week saw five private FM radio stations commencing operations across the country. While My FM became Gwalior’s first radio station on August 5, Big FM began its broadcasts in Amritsar, Patiala, Udaipur and Tirupathi on August 1.

Synergy Media Entertainment Limited (SMEL), a fully owned company of The Bhaskar Group, launched My FM in Gwalior as its eighth station in the country, and has nine more stations to launch.

Harrish M Bhatia, Business Head, My FM, said, “We have just finished our Punjab launches and now the team is all set to capture the Madhya Pradesh market. With Bhaskar Group’s long association with this market, we understand the pulse of the city and have added one more option of entertainment for the people of Gwalior after the Group’s Suncity Fun Park in the city.”

Speaking about the programming mix at the new station, Viplove Gupte, National Head Programming, MY FM, added, “The music to content ratio of the station will be 70:30. I am sure with our city centric programming, we will soon cultivate loyal set of listener community.”

Big FM has taken the total count of its radio stations to 27 in the country, and is yet to launch 16 more stations. In the first phase of its launches, the station had started operations in the metros and in the second phase, it has taken it to several tier II towns.

Commenting on the launches, Tarun Katial, COO, Big FM, said, “While the metros are ideal to establish brand recognition and recall, few of the mini-metros are completely new and fresh to explore, which is a huge opportunity. It is our endeavour to attract the local audiences and build a brand that connects at the grassroots. The programming mix of our stations has been put together based on an extensive research and in-depth analysis, keeping into consideration the local preferences.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship