Last week saw five private FM radio stations commencing operations across the country. While My FM became Gwalior’s first radio station on August 5, Big FM began its broadcasts in Amritsar, Patiala, Udaipur and Tirupathi on August 1.
Synergy Media Entertainment Limited (SMEL), a fully owned company of The Bhaskar Group, launched My FM in Gwalior as its eighth station in the country, and has nine more stations to launch.
Harrish M Bhatia, Business Head, My FM, said, “We have just finished our Punjab launches and now the team is all set to capture the Madhya Pradesh market. With Bhaskar Group’s long association with this market, we understand the pulse of the city and have added one more option of entertainment for the people of Gwalior after the Group’s Suncity Fun Park in the city.”
Speaking about the programming mix at the new station, Viplove Gupte, National Head Programming, MY FM, added, “The music to content ratio of the station will be 70:30. I am sure with our city centric programming, we will soon cultivate loyal set of listener community.”
Big FM has taken the total count of its radio stations to 27 in the country, and is yet to launch 16 more stations. In the first phase of its launches, the station had started operations in the metros and in the second phase, it has taken it to several tier II towns.
Commenting on the launches, Tarun Katial, COO, Big FM, said, “While the metros are ideal to establish brand recognition and recall, few of the mini-metros are completely new and fresh to explore, which is a huge opportunity. It is our endeavour to attract the local audiences and build a brand that connects at the grassroots. The programming mix of our stations has been put together based on an extensive research and in-depth analysis, keeping into consideration the local preferences.”