Fever FM has appointed recently Alok Kumar Singh as Station Head for Mumbai. Prior to this appointment, Singh was the Station Head of Fever FM Kolkata.
Speaking on his appointment, Singh said he viewed Mumbai as a tough market but was confident of reaching a wider audience. Commenting on his experience as the Kolkata Station Head, he said “it was fantastic”. Singh was involved with the Kolkata station’s even before its launch when the infrastructure was being put in place. He was seen as the “driving force” behind the Kolkata launch.
Singh has experience ranging from industries like music (HMV), FMCG (Pepsi, Agro Tech Food) to telecom (Hutch). He has been with the broadcasting industry for almost a year now.