After IPL, FM radio players are warming up to cricket in a big way. Fever FM has tied up with ESPN-STAR Sports to promote Asia Cup, which will be held from June 24 to July 6. The FM station has created exclusive content around the cricket tournament for its listeners in Delhi, Mumbai, Bangalore and Kolkata.
The station will air programmes like Asia Cup Special morning shows, ‘Cricket without Borders’, ‘Mauj ki Fauj’ contest, and STAR Cricket Asia Cup score updates, among others.
Gowri Satyamoorthy Kapre, National Marketing & Promotions Head, Fever FM, said, “Indians are passionate about cricket and we want to bring alive this enthusiasm for cricket on Fever FM and give our listeners a platform to experience cricket on air.”
Nirmal Dayani, Senior Director - Marketing, ESPN Software India Pvt Ltd, said, “This unique tie-up is a part of our overall strategy of reaching out to the cricket crazy audience and engaging them across mediums. It will be fun as the audience will get a chance to participate as well as give their opinion on air.”