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Fever FM sends out the war cry for IPL’s Delhi Dare Devils

18-April-2008
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Fever FM sends out the war cry for IPL’s Delhi Dare Devils

The DLF IPL battle begins from April 18. And even as the teams gear up for the Tournament, their various media partners are busy creating the right noise to drum up fan support. Fever FM has embarked on the ‘Dare Devil Deewangi’ campaign for Team Delhi and has lined up several interactive initiatives for the Delhi Dare Devil fans.

As part of the ‘Dare Devil Deewangi’ umbrella campaign, Fever FM has initiatives like ‘Dare Devil Ki Lalkaar’, ‘Captain’s Knock’, Dare to Win’, and ‘Junior Dare Devils’.

Commenting on these initiatives, Neeraj Chaturvedi, Station Head, Fever FM, said, “Our aim is to support Delhi’s own team by Delhi’s own FM station. Fever FM is one of Delhi’s most popular FM stations. The kind of ideas and content we offer makes us one of the preferred choices for GMR’s Delhi Dare Devil team.”

The ‘Dare Devil Ki Lalkaar’ initiative was carried out from April 7-14, wherein listeners were invited to send in a ‘war cry’ (Lalkaar) that Dare Devil fans would chant during the matches to boost the team’s spirit. The winner got two tickets to all the home matches. Incidently, the winning war cry was: ‘Dilli ne lalkaara hai, IPL hamara hai’.

‘Captain’s Knock’, which culminates on April 18, began on April 14. On these four days, different players of the Dare Devil team visited households in Delhi, chosen randomly from those who had called up the Fever FM station to register. Day one saw Glen McGrath and Daniel Vettori knock on a door much to the surprise of the family. The visit became an impromptu celebration not just for the household but the entire neighbourhood as well. The two players gave various Dare Devil merchandise to the family they visited apart from tickets to the opening match. The entire visit was covered live by the FM station.

On subsequent days players like Gautam Gambhir, Dinesh Kathik, Shikhar Dhawan, Mithun Manhas, Delhi team captain Virendra Sehwag and bowling coach Dennis Lillee visited different households all over Delhi.

Said Chaturvedi, “We received tremendous response from the people for the Captain’s Knock initiative. Wherever the players visited, people were playing Fever FM at home.”

‘Dare to Win’ contest will be held between April 21 and 24. Listeners can call in to register for this contest. They would be asked questions and for every correct answer they would get a Dare Devil merchandise, however, a wrong answer would result in them losing this merchandise. The initiative also aims to give listeners ‘money can’t buy’ access like tickets to match practice sessions, or maybe autographed bats or other player paraphernalia.

The last initiative is meant for kids in the 8-12 age group, called ‘Junior Dare Devils’. Eleven kids would be chosen randomly among those who register with Fever FM, who would then lead the Dare Devil players to the field.

These apart, Fever FM also has content segments and programme capsules such as Dare Devil Dil Se capsule, revolving around the DLF IPL Tournament. There would be comments by Lillee, match updates, plus lucky listeners can wish the Dare Devil captain Sehwag personally and have the whole interaction aired on the FM station.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.