Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Fever FM partners with MTV Unplugged

19-November-2012
Font Size   16
Fever FM partners with MTV Unplugged

Fever FM has tied up with MTV Unplugged as exclusive radio partner for the show’s second season, which commenced on November 3. According to the partnership, Fever FM will have exclusive rights of the show’s content and will get visibility among its fans.

Harshad Jain, Business Head – Radio and Entertainment, HT Media said, “MTV Unplugged season two content is available exclusively on Fever FM. This is a part of special weekend programming and aimed at driving appointment listening. We believe in offering the best music experience to our listeners and what better can it be than this.”

The season kicked-off with Oscar winner A R Rahman, who presented his popular songs unplugged. The coming weeks will see icons such as Shafqat Amanat Ali, Lucky Ali, Sunidhi Chauhan and Ash King.

Commenting on the association, Aditya Swamy, EVP and Business Head, MTV India said, “It is always our endeavour to take our content beyond TV and Fever FM has been a great partner in this. Thanks to this partnership, people can enjoy the music of Unplugged on the go. This fits in with our marketing strategy to surround sound young people with our content.”

While the partnership helps MTV Unplugged leverage radio’s mass reach element, the network also has a lot to benefit. In the milieu of mass content formats, Fever FM does not only get an opportunity to provide variety but also bank on fans of the show and the artists who are going to be performing.

To beef up the weekend line-up, the show will be aired on Saturday evenings. The kind of response Fever FM garners is important not only for the station but for the entire radio fraternity that has a chance to determine how television show formats work with radio listeners.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...