Fever FM has launched Fever 94.3 FM in Hyderabad and Uttar Pradesh. Fever 94.3 FM has launched as the ‘Baap of Bollywood’ in Hyderabad and will launch a new show every week for the next six weeks.
Fever FM is also all set to launch in UP. Lucknow, Kanpur and Agra stations are already live while Aligarh, Allahabad, Bareilly and Gorakhpur will start soon.
Fever FM will be ‘Maha Radio’, of UP; with differentiated programming and music in sync with the needs of the listeners including contemporary hits plus best of retro. Listeners can enjoy 40 minutes non-stop music every hour and for the first time hear their favourite celebrities in the role of RJs with shows like ‘Jhakaas Mornings’ ft. RJ Anil Kapoor, ‘Dabang Bouncer’ ft. RJ Virendra Sehwag, ‘Filmy Calendar’ ft. RJ Satish Kaushik and ‘Crazy for Kishore’ ft. RJ Amit Kumar. The radio station will also have popular shows like the Ramayana series recorded in the voices of celebrities like Om Puri, Naseeruddin Shah, Anupam Kher, Javed Jaffrey amongst others.
Commenting on the launch, Harshad Jain, CEO- Radio and Entertainment, HT Media Ltd. said,“With the launch of Fever FM in Hyderabad and UP we are now present in all key markets of the country:with Hyderabad we establish a strong south footprint and UP enables us to serve the large Hindi heartland. Fever FM is a Bollywood radio station and thesemarkets boast of huge Bollywood lovers. We are sure that with our innovative, entertaining and differentiated content we will win hearts of listeners in quick time. Our celebrity led shows are an industry first and will enthral and entertain Hyderabad and UP.”