Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Fever FM increases ad rates by 35-40%

08-May-2012
Font Size   16
Share
Fever FM increases ad rates by 35-40%

HT Media owned Fever FM has increased its ad rates by 35-40 per cent across all its markets including the likes of Mumbai, Delhi, Bangalore and Kolkata. The last time Fever FM had increased its ad rates was in October 2011. The new rates are effective immediately.

The rate increase has been implemented on the basis of a ‘power ratio’ strategy.

Harshad Jain, Business Head, Radio and Entertainment, HT Media explained, “By developing the power ratio strategy in business, which we did for Fever FM, we get a fix on how many listeners are on-air and the kind of time they spend. The numbers we saw were encouraging enough to increase our ad rates by 35-40 per cent.”

The announcement of the rate increase comes at a time, when various industry observers are predicting a tough year for the Indian media industry. Commenting on the advertisers’ feedback to the development, Jain informed, “Ad rates are a function of the value you bring to advertisers and our clients know that we bring incremental value to the table.”

At present, the station’s advertisers come from industries such as retail, media, FMCG brands, including the likes of Pepsi, Nestle, Colgate and P&G, and telecom brands such as Vodafone, Airtel, Uninor and Idea, amongst others.
 

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India