Fever FM has decided to increase ad rates by 20 per cent across all stations. The hike comes into effect from the month of February.
Talking about Fever FM’s decision to increase the advertising rates Harshad Jain, CEO (Radio and Entertainment) of HT Media said, “Fever FM has been consistently displaying promising growth and establishing new milestones. Fever has the highest Time Share Listening (TSL) in all its markets, the highest market share in Delhi, Bangalore and Kolkata and is the fastest growing radio station in Mumbai. The increase in price is in backdrop of Fever’s rapid growth in listenership.”
Fever FM was launched 10 years ago. The stations says it enjoys absolute share leadership for 240 weeks in Delhi, is No. 2 CHR station in Mumbai (20-34 yrs old, SEC AB), is No. 1 in Bangalore at 14 per cent (in non-Kannada space) and ahead of No.2, 3 and 4 put together, and the No. 1 station in Kolkata (7 am - midnight) witnessing over 100 per cent growth over last one year. Fever also leads 6 of the 8 drive time shows in the 4 metros. (Source - RAM data, week 4).