Top Story


Home >> Media - Radio >> Article

Fever FM increases ad rates by 20% across all stations

Font Size   16
Fever FM increases ad rates by 20% across all stations

Fever FM has decided to increase ad rates by 20% across all stations with immediate effect.

Since entering the market nine years ago, Fever FM has established firm ground for itself. Across the 4 metros, Fever enjoys 17.5 million listeners and leads 6 of the 8 drive times. Fever also leads across day parts in Delhi and Bangalore (in the non-Kannada category). Source - RAM data, week 39.

Talking about Fever FM’s decision to increase the advertising rates, Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd. said, “Fever has the highest Time Share Listening (TSL) in all its markets, the highest market share in Delhi and Bangalore, and is among the best performing and fastest growing radio stations in Mumbai and Kolkata. What’s more, in the core TG of 20-34 yrs SEC AB, Fever has the leadership market share across metros. Therefore, the increase in price is related to Fever’s consistent and rapid growth in listenership. We look forward to partnering our clients and offering them great value, and the unique Fever advantage.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by

Aims to feature among top five players in the bath solutions space by 2020