Fever FM, in partnership with Vodafone, has launched the Vodafone Fever Contest from April 14. As part of the contest, participants can win Rs 104,000 every 104 minutes (in keeping with the FM station’s frequency). Some lucky participants would get an opportunity to double this amount.
Commenting on the contest, Gowri Satyamoorthy Kapre, National Marketing & Promotions Head, Fever FM, said, “The Vodafone Fever Contest is intended to entertain and engage, while adding a unique flavour to the station. We already have registrations pouring in and look forward to some fun and excitement in the coming weeks.”
On the contestants doubling their prize money, Kapre explained, “This is a promotion in partnership with Vodafone and we have developed a unique mechanism, wherein if a participant has a particular Vodafone caller tune on his/her mobile, he/she stands to double the prize monies.”
As to why they had launched the contest in Mumbai, Kapre replied, “Mumbai is a critical market for us. Also, recently we have improved our transmission. The intent of this promotion was to step up our station sampling and offer our listeners an engaging and entertaining on-air listener experience.”
On the other promotional activities in terms of contest awareness, the station has rolled out on-ground activities across malls in Mumbai like Inorbit Mall, Shopper’s Stop and Phoenix Mills, which would be scheduled for all weekends in April.