Fever FM has tied up with Nepal Tourism to promote Nepal in India through on-air initiatives, claimed to be a first-of-its kind, to bring the flavour of another country alive on the station’s morning show. Fever FM’s RJ Lokesh began his interactive journey in Nepal on July 12 to jumpstart Fever mornings with bytes from Nepal.
Besides this, there is increased interactivity with listeners in Delhi, with whom RJ Lokesh is linking up every hour to get an update on what is happening in Delhi while he is on job vacationing. With feeds from Delhi, the RJ is drawing parallels between Delhi and Kathmandu, comparing traffic at rush hours, colleges, the youth, etc.
Vinay Manek, Programming Head, Fever FM Delhi, said, “This is truly a cross-cultural innovation on radio. ‘Balle Balle Dilli’ to ‘Balle Balle in Nepal’ is a unique concept and the response from our listeners has been both touching and overwhelming.”
RJ Lokesh said, “So far, I have brought Delhi closer to Delhiites. It’s a thrilling experience to now bring the country of Nepal closer to Delhiites. I don’t think I want this sojourn to end.”
In addition, Lokesh’s has given an invitation to all his listeners in Delhi via a fun contest, where daily one lucky listener couple would win a holiday package to Nepal that includes air fare.