In keeping with the resurgence of Kannada culture and ethos in Bangalore (with India’s Silicon Valley even being renamed Bengaluru), Fever FM has changed it programme format in Bangalore with more content in Kannada. The station now has a strong hold of Kannada music and talk and a sprinkling of Hindi music and English talk.
Anjali Paul, Station Head, Bangalore, Fever FM, said, “While Bangalore is a melting pot of varied cultures, there has been a resurgence of Kannada culture and ethos in the city – Kannada movies, songs, film stars are all quite a rage amongst the youth these days. Radio being a local medium, the objective is to cater to the majority of what our target group wants and prefers.”
“On our station, listeners can look forward to the best of Kannada and Hindi music packaged in Fever 104’s unique and innovative style with lots of fun and interactivity. We will also be rolling out some compelling listener-oriented programmes soon,” Paul added.