Fever FM, British Airways join hands for 'England Jao, Right Now' contest
Fever FM, in association of British Airways, has embarked on a contest for its listeners, titled ‘England Jao, Right Now’, from September 24. The five-day contest would give a chance to listeners in Delhi, Mumbai and Bangalore to win a return flight to London on British Airways and a four-night stay in a luxury hotel.
Commenting on the contest, Neeraj Chaturvedi, Station Head-Delhi, Fever FM, said, “The contest is mutually beneficial for both British Airways and Fever FM as it not only gives an opportunity to listeners to explore Britain, but also helps British Airways interact with potential clients.”
Chaturvedi further said, “The questions asked would be an assortment of facts from Bollywood and Britain. For example, who’s the latest Bollywood actor to appear in Madame Tussauds or where is Alisha Chinnai based?”
Listeners have to respond to a set of questions centered on Britain and India, which are currently being aired on Fever FM. There will be five different questions each day for five days. Listeners can SMS their answers to 54242. The winner would be selected on September 30.
In a release issued by Fever FM, National Marketing and Promotions Head Gowri Satyamoorthy Kapre, averred, “‘England Jao, Right Now’ is an exciting on air proposition and our constant endeavour is to entertain and engage our listeners with innovative content. We also look forward to our association with British Airways.”
The key sponsors of this promotional initiative include, besides British Airways, British Airways Holidays, Visit Britain, Hyatt Regency - The Churchill (for Delhi station), Cumberland (for Mumbai station), and Fraser Place Queens Gate Apartments (for Bangalore station).
Our typical marketing budget is usually 10 per cent of the topline spend
Perfumes are invisible and these new ads from Skinn create a story out of this