Fever FM brings its ‘Money Mantra’ to listeners in Delhi

Fever FM brings its ‘Money Mantra’ to listeners in Delhi

Author | exchange4media News Service | Friday, Jun 06,2008 9:55 AM

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Fever FM brings its ‘Money Mantra’ to listeners in Delhi

Fever FM Delhi is looking to entertain its listeners as much as reward them, and this time there is an interesting twist to the concept, which involves ‘Money Mantra’. After Mumbai the ‘Money Mantra’ contest has been brought for listeners in Delhi, wherein winners can take home a prize money of Rs 1.04 lakh.

Neeraj Chaturvedi, Station Head, Fever FM Delhi, said, “Fever Money Mantra has a complete marketing plan, wherein we are trying to capture our listeners through various touch points. Print remains an essential component of our communication. Fever FM has always been innovative in all its promotions, which reflect in our Money Mantra communication as well.”

Money Mantra forms a part of the FM player’s overall strategy and ongoing efforts to forge a greater connect with its listeners and make radio more interactive. The contest would commence from June 9 and continue till June 27.

“Fever FM is committed to large scale listener-focused promotions and shall continue to create both on and off air buzz through innovative marketing initiatives. The intent of this promotion is to engage and entertain our listeners with whacky phrases and trivia and reward them and simultaneously re-enforce our brand values,” Chaturvedi added.

Tags: e4m

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