Fever FM has played its card to grab a share of the 9PM slot. Its new show ‘Pal do pal’ will showcase retro music and will be hosted by RJ Karan Singh.
‘Pal do pal’ will directly compete with ‘Yaadon ka idiotbox’ of Big FM – which has been the talk of the town with its new story telling format, ‘Kal bhi aaj bhi’ of Radio City, ‘Purani jeans’ of Radio Mirchi, ‘Naught nights’ of Red FM and ‘Batiya bujao’ on Oye! FM.
Fever is banking on RJ Karan’s popularity to create a USP for the show. Karan has been a part of the industry for over 15 years and hosted ‘Zara si life’ on the 11AM slot prior to this.
Harshad Jain, Business Head, Radio and Entertainmnet, HT media said, “Karan has traditionally been the king of the night show when FM radio got launched in the first phase and over a period of time we have seen a huge demand from his old fans, who used to listen to him during the night band. We were getting a lot of requests from listeners to bring him back in the night band and finally we succumbed to their demand.”
Fever has launched an on-air campaign to promote ‘Pal do pal’ and plans to extend it to other media touch-points. RJ Karan is also promoting the show on his personal Facebook page.