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Fever 104 FM to dole out Rs 104,000 every 104 minutes

Fever 104 FM to dole out Rs 104,000 every 104 minutes

Author | exchange4media News Service | Wednesday, Jan 03,2007 8:58 AM

Fever 104 FM to dole out Rs 104,000 every 104 minutes

Continuing with the New Year revelry, Fever 104 FM is giving its listeners a chance to win some fast bucks. The FM radio station is launching a contest titled the ‘Fever Bolo’ contest, which begins from January 8 and will continue till February 2, Monday to Friday from 8 am to 8 pm.

The contest entails calls made to listeners who will be selected through a random selection process from a combined pool of registered entries. The web interface and the electronic system guarantees transparency and the access to the interface is minimal and confidential.

As part of the contest, participants stand a chance to win Rs 104,000 every 104 minutes. All the participant has to do is answer the call with ‘I love Fever 104 FM’.

Talking about Fever 104 FM’s latest initiative to reach out to listeners in Delhi, Karen, Group Promotions Director, Virgin Radio International, said, “In a short time since its launch, Fever 104 FM has managed to attract a large listener base. Not only will Fever Bolo be a fun activity for our listeners, but it will also bring in some serious money to the lucky ones and that’s music to anyone’s ears.”

Commenting on the selection process, Karen said, “We have put in place a world class system to obtain random names for calling that leaves no scope for any errors. Our SMS as well as calling lines have a traffic handling capacity of 250,000 calls per second. We want our listeners to win, so they can boost their entries as many times as they want and increase their chances of being called.”

For the record, Fever 104 FM was launched in Delhi on October 30, 2006. The radio station plans to foray into Kolkata and Bangalore soon.

Tags: e4m

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