HT Media Ltd’s Fever 104 FM has seen a strong growth in the third quarter ended December 31, 2010, as its revenue increased by 66.75 per cent. The revenues were up at Rs 18.01 crore from Rs 10.8 crore in the corresponding quarter of the previous fiscal.
Speaking on the growth, S Keerthivasan, Business Head, Fever 104 FM, said, “Fever 104 FM’s strong performance this quarter has been led through significant investment in content creation and path breaking innovations. We have been able to retain the best talent in the industry; our marketing model has been highly successful and our bottomline is growing year on year. These will remain our key focus areas as we continue to drive for profitable growth.”
Fever 104 FM’s growth strategy has been focused on bringing in creative offerings to the listeners and adding value to the interests of advertisers. Available in Delhi, Mumbai, Kolkata and Bangalore, Fever 104 FM launched some path-breaking initiatives last year, including Fever Radio Ramayan, iPlay Fever, Fever Unplugged, and Fever Tick Tock Bingo, among others. Significant investments have been made in driving visibility of the brand.