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Fever 104 FM celebrates four years in Delhi

30-October-2010
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Fever 104 FM celebrates four years in Delhi

Fever 104 FM has been entertaining and engaging Dilliwalas for four years now. As a part of their anniversary, Fever 104 FM has planned an exciting line-up of musical activities to celebrate the occasion in style under the umbrella campaign - Fever Ga Ma Pa.

Fever Ga Ma Pa will see various interesting and interactive on-air and on-ground activities as a part of the anniversary celebrations. To start, Fever 104 FM launches Radio Time Machine, a fun interactive game which will be played on-air, where the time wheel will be spinning and moving from one era of music to another, hour on hour and songs will be played accordingly. Blending in with the festive spirit and grandeur, Fever 104 FM also has a special program called ‘Teenpatti’, a musical teenpatti on the lines of the card game. Where three songs will be played back to back and listeners will have to arrange them in chronological order, other ways of playing the game like pairs and colour also have been given a musical twist. The winners will get cash gratification.

Fever 104 FM will also give Delhiites a night to remember with Fever Karaoke Nite. They have tied up with Attitude Alive in Gurgaon for a special karaoke night.
Fever 104 FM also launches its next season of ‘Fever off the Record’ which is a platform for creating opportunities for young and aspiring bands, where they get to jam with established artistes.

Another innovative initiative that is lined up is the Fever Weekend Music Garage where great music will be available at great prices. Fever 104 FM has tied up with select Music World outlets where some most sought out classic and contemporary music records will be made available to buyers at discounted rates.

S Keerthivasan, Business Head, Fever 104 FM, said, "It has been a long and wonderful journey since we launched Fever in 2006. We started with the intention of giving radio listeners the best music and innovative content and I am happy that they have appreciated our efforts, and the results are there for all to see. From the A.R Rahman concert to the mega promotion of Tick Tock Boing, most recently Fever Radio Ramayan. We have always tried to innovate for our listeners. We are today No. 1 in the prime target audience, and we promise to continue giving radio listeners in the city the best of experiences on Fever 104 FM."

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.